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SEROTA library furniture APPOINTS THEANSWER FOR ONGOING COMMUNICATIONS PROGRAMME
Added: (Wed Feb 01 2006)
SEROTA library furniture has appointed TheAnswer Ltd to work on a communications programme. The decision followed meetings with two other consultancies over the summer.
Michael Serota, director of SEROTA library furniture, explains, “We have been working on the communications strategy together since the Autumn and are starting our new communications initiative to focus on our presence at the Library + Information Show in April. TheAnswer specialises in public relations work with the library and academic sector and we felt their expertise and knowledge of the relevant media would allow us to get our new public relations and marketing programme off to a flying start.”
Catherine Dhanjal, director of TheAnswer Ltd, adds, “We are delighted to be working with SEROTA library furniture. They make an outstanding range of beautifully crafted, custom-built furniture for libraries and knowledge centres – in traditional and contemporary styles. Their client list is highly impressive, ranging from leading independent schools to top professional and legal organisations such as The Royal Society of Medicine, Lincoln's Inn Library, and schools such as Eton College and The American School in London. Our mission is to increase awareness of Serota’s services in these sectors and to encourage visitors to their stand at the Library + Information Show through initiatives from work with the media to direct customer communications.”
TheAnswer specialises in working with suppliers to the information management and library sectors. Clients include world leading journal publisher Emerald; library management system and knowledge management specialist, Softlink Europe; and Fretwell-Downing Informatics, library portal and LMS experts. In the academic and government sectors, clients include Tribal Technology, IT and information management specialist; and e-SY.info, South Yorkshire’s EU-backed ICT initiative for schools and SMEs.
Catherine Dhanjal will be speaking at the Library + Information Show in conjunction with Sarah Walton of Big Giraffe Marketing Services. The topic is: A practical marketing workshop for corporate librarians: tips and ideas to take away. Wednesday 26th April 2006, 230-3.05pm.
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TheAnswer Ltd
TheAnswer specialises in media relations and marketing work for clients in the e-learning, academic, e-government and library sectors. Director, Catherine Dhanjal, works both at strategic level developing corporate communications strategy and crisis management advice as well as having a flair for hands-on media relations and has excellent relationships with key media from the library sector to the academic sector. She has ten years experience in technology PR working in almost every sector and type of technology and brings senior level expertise and big consultancy knowledge.
Catherine is a supporting member of the Chartered Institute of Library and Information Professionals (CILIP), an Association for Information Management (ASLIB) member and a member of the Institute of PR (www.ipr.org.uk). She holds the post-graduate level qualification in PR – dipCAM; and is taking an MA in Strategic Communications.
www.theansweruk.com
Tel: 0208 655 0953
Email: Catherine.dhanjal@theansweruk.com
SEROTA library furniture
SEROTA library furniture focuses on providing beautifully crafted, custom-made, furniture in contemporary and traditional designs, from issue desks to entire libraries. The high quality furniture is built to last a lifetime but incorporates features which mean that using the latest IT/multimedia equipment is easy. Director Michael Serota prides himself on offering senior-level, one-to-one service and advice through his 30+ years of experience in the field.
Clients include The Royal Society of Medicine, Lincoln's Inn Library, Richards Butler (legal), The College of Optometrists, The Law Society, and schools such as Eton College and The American School in London.
www.serota.co.uk
Tel: 01923 840697
Email: info@serota.co.uk