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Rich Media Banner Games
Added: (Fri Aug 31 2001)
Banners are quickly becoming increasingly less effective, click through rates on gif and flash banners are often less than 1%.
Dark Side Studios have developed a new breed of rich media banner, the banner game. Unlike Flash banners, it is not only animated and eye-catching but also interactive and viral. Users can play the game and they send it to a friend. Rich media is an effective awareness builder, efficient customer acquisition tool and a fun way for you to position your brand effectively. The question is, "Is the extra cost justifiable, do rich media ads, such as banner games, get better results?" The answer is of course yes. The extra cost is justifiable because rich media ads do get superior results. Banner games are equal in size to a standard banner and are less than 12K so they load very quickly. Java is used to program the games so it is cross-platform and browser friendly. Hi-scores can even be built into the game, showing the best time of the day.
Rich media banners are dynamic, interactive and a fun way for a user to interact with a brand. For more information visit the Dark Side Studios website at www.thedarksidestudios.com.