QR Codes on the Roads
Added: (Wed Feb 08 2012)
Pressbox (Press Release) -
Warrington, 2012: UK based business “EMS Internet” today revealed its new QR Code set to grab the public's attention. The successful website design company have created a custom QR Code on their newly branded truck, to encourage both QR Code scanning and usage in the North West of England.
With the incentive of special offers and discounts, the EMS truck plans to travel round the UK encouraging the public to scan the code and unlock the discount packages and promotions available.
The truck's QR Code also includes an instructional message which
clearly informs the public how to download a FREE QR Code scanner.
EMS Internet have also demonstrated the number one rule for QR Code usage - ensure the code leads to a mobile website. Many businesses and marketers using QR Codes are forgetting this golden rule, missing out on mobile users. The EMS Code leads customers directly to an optimised mobile site, dedicated to the customized truck and the discounts associated.
The EMS truck not only embraces QR Code usage, but also social media by encouraging the public to follow the trucks journey around the UK via facebook and Twitter. Alongside the EMS Truck, EMS Internet are also using QR Codes throughout the company, both inside and out. The EMS office now boasts an eye catching QR Code on the side of the office building, as well as implementing QR Codes within all marketing and promotions. “QR Codes are a great way of simply linking print and on-line content. The team at EMS
aim to fully embrace the use of QR Codes and help increase QR Code usage and knowledge in 2012.” Amy Parkinson, Marketing and PR Executive at EMS Internet.
So, if you come across the official EMS truck around the UK, don't hesitate to scan the QR code to see what EMS can offer you.......
For more information please contact;
Marketing@ems-internet.co.uk
Telephone: +44 01925 413 333
Website: www.ems-internet.co.uk
Twitter: @eminternet