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Profitable Mail Order Made Easier
Added: (Fri Aug 24 2001)
Profitable Mail Order Made Easier
E-commerce site owners looking for a truly innovative way to promote their shopping site direct to proven internet buyers may be interested in joining a new marketing cooperative called Shoppershare.
Designed uniquely to help Internet retailers increase sales, Shoppershare works with groups of businesses pooling a small amount of their marketing budget in a joint effort for more advertising power: sharing the costs of both production and distribution by including a mailer inside each parcel sent to customers buying online. This enables the customer to choose which websites he/she wants to visit without the intrusion of receiving unwanted mail from unknown companies. Shoppershare is a great way to make an impression on those customers who object to unsolicited direct mail being sent to them, whilst costs are kept to an absolute minimum.
This enables the customer to choose which websites he/she wants to visit without the intrusion of receiving unwanted mail from unknown companies.
Shoppershare is a great way to make an impression on those customers who object to unsolicited direct mail being sent to them, whilst costs are kept to an absolute minimum.
Segmentation is the process of directing marketing efforts at a particular group of potential customers, and Shoppershare has designed a database to help match members up to complimentary businesses. Costs are divided equally between each member - fairer than classified/press advertising when cost is determined by the level of discount the sales rep decides to allow, and more highly targeted since it will appear in the parcel of customers who have already bought online.
The cooperative itself is non profit-making, a £15 membership fee is charged to join to cover the cost of hosting and maintaining the website www.shoppershare.com and including business and target market details on the Shoppershare database - essential to segment the member business accurately so that they are advertising alongside complimentary businesses.
It costs just £100 to advertise on a Shoppershare flyer - which is unbeatable value compared to other forms of targeted direct marketing. This cost even includes the delivery of approximately 615 colour leaflets for you to send to customers, whilst the 15 fellow members also receive 615 leaflets to distribute too.
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INFORMATION FOR EDITORS
Shoppershare is a new marketing cooperative for UK e-tailers selling to customers via the Internet.
It was founded by Faith Attwell, a marketing professional who has a background in graphic design and mail order.
Faith runs her own e-Commerce shopping sites:
www.signatree.com
Electronic signature fonts for adding personalised touch to direct mail and electronic correspondence
www.passiononline.co.uk
Hot gifts for adults only
www.marketspaceb2b.com
Marketing consultancy and promotional services
For further information, or to join Shoppershare please visit www.shoppershare.com