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Oprah Winfrey provides inspiration for owner of new UK PR company
Added: (Mon Jun 30 2003)
Oprah Winfrey provides inspiration for owner of new UK PR company
Are you a sole trader or a busy owner manager of a small business? Often wondered how to get the right sort of attention from the press but don’t have time to organise your public relations ?
On release from her former post as a press officer in the criminal justice field, ex-journalist and law graduate Caroline Lashley took her inspiration from America’s Oprah Winfrey to launch her online public relations company, The Editor’s Office, based in London, UK to help sole traders and busy small business managers get the press interested in their products and services.
For Caroline Lashey, the driving force behind The Editor’s Office, Oprah Winfrey is the best example of how from small beginnings anything is possible. Caroline said: “I really admired the way Oprah really stuck to her dream – when a woman runs a company the size of Harpo, she’s definitely her own woman.”
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Oprah Winfrey inspiration for PR company2
The “elevator pitch” for The Editor’s Office is a virtual press office aimed at startup companies at affordable prices. Said Caroline: “When I originally began researching this idea, there didn’t seem to be that many virtual companies doing press relations for this particular market. But at networking events, I knew I had a good idea when the one question I was asked repeatedly was ‘Are you up and running yet?’ Unfortunately at that time, I wasn’t able to capitalise on that level of interest.”
Before launching The Editor’s Office, Caroline Lashley – armed with determination and ambition – spent a considerable amount of time and effort in researching the market and honing her skills which include journalism, photography and internet research. Other courses Caroline took in setting up her company were web design, desktop publishing and those run by the Inland Revenue.
Although The Editor’s Office has only started trading recently, it has two sole-trader companies on its books – IT recruitment company Alatron Ltd, and Strictly Business, a training consultancy running business seminars for ethnic minorities.
Caroline’s plans for the future feature expansion into other areas of the media. She said: “I hope The Editor’s Office expands to include areas such as e-publishing, films and videos, even programming for radio and television – in fact, anything that can be edited, that will come under The Editor’s Office’s umbrella!”
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Note to editors:
The Editor’s Office is a virtual press office for sole traders and owner-managers of SMEs and is run by Caroline Lashley. Contact details are listed below:
Central London office South London office
The Editor’s Office The Editor’s Office
Suite 109 Studio 190
34 Buckingham Palace Road Maddison House
London SW1H 0RH 228 High Street
Tel/fax: 0845 125 9493 Croydon CR9
Mobile: 07931 648440 Tel/fax: 0845 125 9493 Mobile: 07931 648440
Email: theeditorsoffice@yahoo.co.uk
Web: http://mysite.freeserve.com/theeditorsoffice