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New headline critique service that makes you rich!
Added: (Wed Jan 26 2005)
[Brighton, 26 January 2005] MediaMinister today launched a new headline critique service aimed at helping clients avoid costly and embarrassing mistakes — as well as make a great deal of money.
“Headlines are powerful marketing tools when used correctly,” says Tracey Dooley, copywriter and editorial consultant, MediaMinister, “but there are a lot of weak ones out there. And many of them are plain wrong. They contain mistakes that can cost the owner a lot more than just embarrassment.”
David Ogilvy — internationally acclaimed advertising executive and founder of the renowned Ogilvy & Mather advertising agency — sums up why headlines are the single most important element of any ad, sales letter, web page and other written piece: “On the average, five times as many people read the headlines as read the body copy… It follows that, unless your headline sells your product [service or business], you have wasted 90% of your money."
What’s more, around 60–80% of all people will read your headline and no more. If it doesn’t capture their interest enough, your message will stand little chance in an increasingly competitive marketplace. And your prospective client will move on to the next website, the next advert, the next email…
But if it really packs a powerful punch, a headline is capable of making the sale there and then. Advertising legend John Caples wrote: "In a print ad, 75% of the buying decisions are made at the headline alone."
Top copywriters understand these concepts very well. They know how essential it is for the headline to command attention by figuratively grabbing the prospect by the shoulders. And that’s why they spend the bulk of their time crafting a strong and appealing headline.
But hiring a professional copywriter to write a first-rate headline for you will set you back hundreds upon hundreds, even thousands, of pounds. Some people don’t have that kind of money. Or perhaps they’ve already come up with a headline but don’t know if it hits the right spot.
This is where MediaMinister’s new service comes in. By ordering a critique of your headline for £199 ($374) inclusive, you can get an expert second opinion on your headline. You’ll receive a report telling you what works, what doesn’t, and specific suggestions on how to strengthen it and so create a winning headline — all using proven secret copywriting techniques.
For more information on how the headline evaluation service works, or to arrange your critique today, visit http://www.mediaminister.co.uk/.
MediaMinister offers copywriting, editorial and communications consultancy to clients worldwide. Services include: writing (journalism, creative and business), editing, proofreading and consulting. Projects handled: ads, brochures, sales letters, articles, web content, and every other imaginable piece of written communication designed to educate, entertain, or sell an idea, an issue, a product or a service.
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