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Make Marketing ROI a Reality in 2005: Focus on the 4 A's
Added: (Tue Feb 01 2005)
We're all familiar with the classic 4 P's of marketing: Product, Price,
Place and Promotion. But are you as familiar with the 4 A's? These are the
mandates of marketing in the new era: Accountability, Analysis, Accuracy and
Action.
Accountability: Marketing must prove its contribution to the overall
business and be accountable to measurable results.
Analysis: Marketing requires both art and science, and analysis will no
longer be an after-thought, instead measurable results will drive strategy.
Accuracy: Performance metrics must be consistently and accurately measured
across all marketing initiatives and web properties.
Action: Optimization is only successful when it's an ongoing process of
leveraging your analysis to take decisive actions toward improving results.
Make marketing ROI a reality in 2005. Leverage the Web as your ultimate
marketing laboratory and take control of the 4 A's within your marketing
organization.
The Internet is rapidly changing the way business is being conducted. No
business can remain immune from this change. In a fiercely competitive real
world environment, companies are looking at Internet to offer them
competitive advantages. And the Internet is creating both threats and
opportunities for these companies. It would be those entities that implement
an effective online marketing strategy, which will be the leaders tomorrow;
those that don't will likely lose out their position to the competitors.
I present a variety of cutting-edge Stratgic (Internet) Marketing Tools and
services offered by Xcellence Biz Creator that bring tangible business
benefits to you - We screen before we place anything.
Learn how to turn your analysis into action
by clicking http://www.xcelwealth.com/mktlinks.html
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