MRM Collaboration Promotes the Benefits of Microsoft Web Server to Web Development Agencies

Added: (Wed Nov 26 2008)

Pressbox (Press Release) - MRM Worldwide (UK), IPG’s largest digital agency in Europe and provider of integrated marketing solutions, is pleased to announce the launch of the Microsoft Web Server campaign - a collaborative project with Universal McCann.

Having gone live on 6th November, the integrated campaign is targeted at web agency business development managers and is messaged to let them know that Microsoft web Server now supports PHP development – the embedded HTML scripting language widely used in certain areas of the web development community.

Portrayed as a romantic love story between the two technologies, the campaign focuses on the new business opportunities that can now be pursued by PHP based agencies. In particular, PHP based agencies will now be able to pitch for business in the Microsoft market without having to learn new skills as a result of the new compatibility between the technologies.

The integrated campaign is set to combine print based adverts in the marketing industry media and online activity initially focused on specific business networking sites.

Thorsten Borgqvist of MRM Worldwide (UK) commented:
“This was a challenging campaign as we were tasked with serving a very technical message to a niche business audience. It was also the first time Microsoft was attempting to reach this audience.”

Karen Bishop of Microsoft Ltd, added:
“As we were targeting a new audience with no previous brand relationship, we had a greater creative freedom for this campaign. This has been utilised to excellent effect by MRM.’’

--Ends--

About Microsoft
Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

About MRM Worldwide (UK)
MRM Worldwide (UK) is IPG’s largest digital agency in Europe. Clients include COI, Carbon Trust, Dell, GM, Intel, Microsoft, MSN, Nestlé and Novartis. It is part of McCann Worldgroup, which is owned by the Interpublic Group of Companies [NYSE: IPG].
Forrester Research recently classified the company as a ‘strong performer’ in its 2007 European Wave Interactive Agencies Web Design study.

Further information:
Toby Hall / Brooke Paul (gth media) +44 (0)20 7153 8035
Alastair Duncan (MRM Worldwide) +44 (0)20 7153 8007