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LifeSearch hires Tamar for Search Engine Optimisation
Added: (Fri Oct 28 2005)
LifeSearch hires Tamar for Search Engine Optimisation
LifeSearch has appointed ecommerce agency Tamar to improve the company’s position on key search engines including Google and MSN. Tamar will focus on natural search engine optimisation to increase the rankings for the broker’s website www.lifesearch.co.uk. The objective is to deliver consistent levels of targeted traffic to the website and improve the quality and volume of insurance quotes requested.
LifeSearch is the UK’s leading life insurance broker and focuses on finding consumers the right cover at the lowest price, offering a Price Pledge which matches any competitor quotes. Tamar will also optimise LifeSearch’s website to target consumers interested in income protection and critical illness product offerings.
Commenting on the appointment, Nick Crossman Marketing Director Lifesearch said, ‘We selected Tamar because of their proven track record in natural search as well as their understanding of the insurance market. Their experience of major financial brands gives them a lot of credibility.’
Neil McCarthy, Commercial Director of Tamar added, ‘LifeSearch is ramping up its marketing activity but needs to ensure there is a bedrock of consistent quote requests coming through online. Optimising the site for leading search engines will raise awareness of LifeSearch amongst people looking online for life cover as well as delivering quote requests.’
Tamar is retained with immediate effect.
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About LifeSearch
LifeSearch is the UK's leading independent life insurance and protection specialist offering advice to consumers on life insurance, critical illness, income protection and family income benefit.
Established in 1997 by Tom Baigrie and Arthur Davies of London based Independent Financial Adviser Baigrie Davies, LifeSearch has offices in both London and Milton Keynes. The company currently employs over 100 people, of which approximately 40 are qualified advisers.
With more than 150,000 lives insured LifeSearch prides itself on the quality of advice and high levels of service it provides - always offering the most competitive quote possible based on a client's personal circumstances. The LifeSearch price pledge means that if a customer is able to find a better quote they will always beat it.
Through LifeSearchCare, LifeSearch is also the only intermediary to provide its clients with free support and counselling provided by Red ARC.
Recognition of the service the company provides is reflected in the number of positive customer feedback forms LifeSearch receives. Since launch, this figure is in excess of 7,000 with those indicating good or excellent service at 97%.
LifeSearch Limited is an Appointed Representative of Baigrie Davies and Company Limited, who are authorised and regulated by the Financial Services Authority.
2005
Protection Review: Personality of the Year - WINNER (Tom Baigrie)
Headlinemoney Awards: Best Protection PR - WINNER (Kevin Carr)
Money Marketing Awards: IFA of the YEAR - WINNER
Money Marketing Awards: Best Protection IFA - WINNER
Money Marketing Awards: Professional Development Award - WINNER
2004
Health Insurance Awards: Best Critical Illness Intermediary - WINNER (Kevin Carr)
Health Insurance Awards: Best Training & Development - HIGHLY COMMENDED
Financial Adviser Awards: Best Critical Illness IFA - WINNER
Financial Adviser Awards: Best Protection IFA - RUNNER UP
National Customer Service Awards: Financial Services - HIGHLY COMMENDED
Money Marketing Awards: Best Protection IFA - WINNER
2003
Health Insurance Awards: Best Income Protection Intermediary — WINNER (Kevin Carr)
Health Insurance Awards: Best Critical Illness Intermediary - HIGHLY COMMENDED (Kevin Carr)
About Tamar
Founded in 1995 Tamar, www.Tamar.com, is a leading interactive media agency with experience of building and maintaining websites across all industry sectors from finance and FMCG to the public sector.
Tamar’s experienced team of developers, technical architects and strategists offers a full service from launching an online presence to search engine optimisation, brand creation, email marketing and traffic generation.
Headquartered in London, Tamar’s retained clients range from Churchill, Endsleigh and Direct Line to Dreams and RAC.
For further information please contact:
Joanna Burton
PR Manager
Tamar
E: Joanna.Burton@Tamar.com
Neil McCarthy
Commercial Director
Tamar
E: Neil.McCarthy@Tamar.com
T: 020 8996 8708