Ladbrokes consolidates all online media through Unique Digital

Added: (Tue Jun 03 2003)

Pressbox (Press Release) - Ladbrokes, the world’s largest bookmaker, has appointed digital direct response specialists Unique Digital to the handle online advertising and marketing for its sportsbook website, Ladbrokes.com.

The appointment follows Unique’s highly successful work on another area of Ladbrokes’ business, the hugely popular online gambling site Ladbrokes Casino, and in effect sees their entire online marketing strategy and implementation programme now consolidated under Unique’s wing.

Unique Digital will be combining their 5-year expertise and market knowledge of the online gambling sector to develop a strategy that maximises Ladbrokes’ sales ROI and minimises wastage.

As online gambling continues to grow apace in the UK (eMarketer forecasts European revenues to grow from last year’s figure of approximately £1 billion to £5 billion in 2006), Unique’s brief will focus on both growing and protecting Ladbrokes’ customer base in this fiercely competitive market.

Simon Anderson, Managing Director at Unique Digital comments, “It’s another fantastic win for us and we’re thrilled to be working with Ladbrokes on another very exciting area of their business. This is all about results and our team will be measuring the campaign response in real-time to ensure that Ladbrokes’ traffic volume and sales objectives are being met in line with their cost per acquisition (CPA) targets”.

Keith Oliver, Ladbrokes Marketing Director of e-Gaming commented, “Unique have proven themselves working with our online casino business. This, along with their knowledge of the sports betting market, makes it logical for us to have them working on our sportsbook activity as well.”

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