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J.L. Halsey integrates its ClickTracks Web analytics solution with Lyris ListManager to provide new
Added: (Fri Sep 21 2007)
Meet the expanded ClickTracks UK team on Stand 142, ad:tech London,
26-27 September, 2007
ClickTracks (www.clicktracks.com), a recognised leader and web analytics solution from J.L. Halsey, will announce at ad:tech London the integration of its web analytics technology with J.L. Halsey ‘s Lyris ListManager, the popular email marketing platform. ClickTracks has also expanded its central London office in response to increasing demand from organisations for more effective control over their Web strategies.
The new integrated ClickTracks/Lyris solution automatically exchanges information between ClickTracks and ListManager, enabling marketers to track the behavior of email list subscribers from the time they open a company's email to their activity on that company's Web site - including any subsequent page views, downloads, purchases, time on site and more. This insight allows marketers to continually hone their email message content, special offers, list segments, Web site content and site design to improve response rates and ROI.
Using the data provided by Lyris ListManager, a ClickTracks user can segment out email respondents and provide valuable insight into visitor behavior. For example, an email campaign drives 10,000 visitors to a landing page but only 3% convert. A marketer can then analyze the behavior of the 97% that didn't convert and target that segment with a follow up offer.
The expansion of ClickTracks’ London office underlines the commitment of J.L. Halsey to increasing UK market share and supporting its growing customer base. ClickTracks UK now operates with increased sales capability in London, with development and technical support services continuing from the existing Cambridge office.
“This is an important move in developing competitive advantage for the business,” explained Dan Robbins, Director of Marketing at ClickTracks. “We have a strong base of over 400 clients and we are confident our UK office will develop rapidly as we bring the cost/performance benefits of ClickTracks to a wider audience.”
Steve Price, Sales Director at ClickTracks UK commented, “This expansion is intended to develop the ClickTracks business and also better able to support our customer base, with a very responsive service geared to their needs. We will be ideally placed to deliver professional services on site to our customers, where a speedy response is critical to their own web performance, sales and support capabilities.”
ClickTracks will exhibit its full range of products and services at the ad:tech London exhibition, taking place between September 26-27, 2007 at Olympia. Visitors are invited to join us on stand 142 to see a demonstration of the integrated ClickTracks/Lyris solution in action.
ClickTracks UK is based at: Trafalgar House, 11/12 Waterloo Place, London, SW1 4AU
About ClickTracks
http://www.clicktracks.com
ClickTracks UK, based in Central London, is the maker of award-winning Web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing Web analytics offerings. Spending hour upon hour trying to understand Website visitors was certainly a motivating experience: there had to be a better way.
ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2005, 2004 and 2003 Marketing Excellence Awards and was rated "Positive" in Gartner's 2006 MarketScope for Web Analytics. The company received a "Very Good" top rating from the InfoWorld Test Center for its 6.1 product suite, and a Computerworld Innovative Technology award in the Website management category. ClickTracks' software has been reviewed and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com. ClickTracks is the Web analytics solution from J.L. Halsey Corporation (OTCBB:JLHY). For more information, please visit http://www.clicktracks.com or send e-mail to mailto:info@clicktracks.com.
About J.L. Halsey
J.L. Halsey (OTCBB:JLHY) is a leading marketing technology company that provides hosted and installed software solutions for marketers at mid-size businesses. Ziff Davis Media's Baseline Magazine ranked J.L. Halsey No. 1 on its list of the fastest-growing software companies with sales under $150 million. Its core solutions -- Lyris List Manager, EmailLabs, ClickTracks, Sparklist, Hot Banana and Email Advisor -- provide a suite of best-of-breed tools for managing email marketing campaigns end-to-end, publishing and managing Web site content, creating landing pages and optimizing Web sites based on sophisticated, yet easy-to-use, Web analytics. Clients include Nokia, Adobe, PalmSource, Johns Hopkins University and Jupitermedia. For more information, please visit www.jlhalsey.com, www.lyris.com, www.emaillabs.com, www.clicktracks.com, www.hotbanana.com and www.sparklist.com.