Previous
Is this the Death of Email Marketing?
Added: (Tue Mar 14 2006)
15th March 2006
Is this the Death of Email Marketing?
There’s a lot of talk about the value of email marketing these days. 650 Software Limited, a fledgling company, are doing something about it. They have recently launched their brainchild, Direct to Desktop, or D2D as it is coming to be known.
The idea, ”is for all the web marketers out there who are unhappy with their email newsletter responses or just looking for new ways to keep there clients up to date with what’s happening”, Says Joe Thompson, Director of 650 Software Ltd, who goes on to say, “this is nothing to do with email, is it a completely separate way of contacting clients, D2D helps build relationships and gives another mechanism for keeping prospective purchasers up to date”.
So why would you want or need Direct to desktop?
· If your sick of poor email responses
· Tired of wasting effort on e-mail lists.
· If you need to improve on your sales figures from e-mail newsletters.
· When your Fed up of filters blocking messages to your genuine client e-mail lists.
Direct 2 Desktop is looking to replace email newsletter marketing, the team at D2D are promising it to be the next generation in client communication technology for many years to come because it:
· 100% delivery - bypasses SMTP filters & SPAM filters
· Lands directly on clients desktops as soon as news is released
· Is easy to install for clients - makes the list of prospect easier to build than ever.
· Professional Formatting lets you send full HTML messages
· Instant delivery – no waiting days for emails to arrive.
· Free to send all communications.
· No subscription charge - just a one off payment to buy!
· Another option to build relationships with your clients.
So what’s involved in the set up?
You can buy your own copy of D2D – at a higher cost you can even buy a tailored version with your own logo and identity on the whole process.
You install what 650 Software call the ‘Newscentre’ onto your web site server. You then put a link on your web site saying, ’click here to keep up to date’ or whatever you like, your interested web users click on the link to keep up to date with your news and offers. A tiny application called the “newsreader” is installed for the user, D2D say this can be as quick as 30 seconds!
Then, when you release any news to the ‘Newscentre’, every single one of your subscribers receives that new instantly, direct to their desktops.
Once signed up, clients don't have to check their e-mail or visit your web site to get your latest news or updates. A subtle desktop icon alerts them as soon as they receive a message - they just click to read it.
Joe Thompson adds, ”We’re marketing this as ‘The death of Email marketing’ , it sounds bit dramatic but we’re trying to make sure the message get across that this is a different and new solution to Email marketing problems, but in reality many company’s may wish to run D2D alongside their email campaigns, possibly looking to gradually build their client lists for both areas, its their own commercial decision, but D2D can and will help keep clients up to date and help promote your business.”
More information is available on the Direct to desktop website at http://www.directtodesktop.co.uk, alternatively you can call them on 08453 733 588, or email info@directotodesktop.co.uk
Ends
Press Information: For additional information please call Joe Thompson on 08453 733 588 or email joe@directodesktop.co.uk
All text and pictures that refer to this articles are available at www.directtodesktop.co.uk/press