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Ion Group to handle Fiat Auto UK sales lead management
Added: (Thu Aug 26 2004)
Fiat Auto (UK) chooses Ion to catalyse conversion
Ion Group, the marketing contact specialist, has been appointed to handle all UK sales lead management for Fiat Auto (UK). Fiat Auto (UK), part of the Fiat Group, manages UK sales and marketing and the dealer network for the Fiat, Alfa Romeo and Fiat Commercial Vehicles marques.
Ion Group will handle all sales leads received over a variety of different media – currently phone, mail, e-mail, iTV and SMS. Ion takes responsibility for delivering increased effectiveness with which leads are managed through to sales closure, supporting the dealer network with direct prospect contact and intelligence gathering. The company’s dedicated Fiat Auto (UK) team of 21 staff expects to be managing around 200,000 phone calls, 25,000 mail enquiries, 30,000 internet customer requests, and over 10,000 email requests over the first year of operation.
Rob Denton, Contact Centre & Telematics Manager for Fiat Auto UK, comments, “We are at a very exciting period of marketing development for the company in the UK. We are moving our advertising and lead generation initiatives into a full mix of media, including iTV and mobile texting, in order to move towards our optimum media combination. These kind of initiatives have to be backed by a specialist lead management company so that the valuable leads produced are given the greatest chance of conversion to sale.
“We chose Ion because it is a specialist that not only offers a thorough track record in the automotive sector, but also has the technological infrastructure to flexibly adapt to our dynamic media mix. Our work over the next twelve months will help solidify the foundations of end-to-end prospect and customer relationship management for Fiat Auto in the UK.”
ENDS
For further press enquiries, please contact:-
Helen Lacey or Alex Burr
Lindsell Marketing
0207 434 2090
helen@lindsellmarketing.com
About Fiat Auto (UK)
One of the pioneer companies in the automobile industry. Fiat has produced more than 85 million passenger cars and light commercial vehicles, including no less than 400 specific models since 1899, when the company was founded in Turin, Italy. Some of them have represented major milestones in the automotive industry. Fiat Auto operates worldwide with the following brands: Fiat, celebrated for value, economy and innovation, whose cars are distributed over almost the entire price class spectrum; Lancia, prestige cars noted for their elegant styling and comfort; Alfa Romeo, famous as a maker of sport and luxury vehicles of style and distinction; Fiat Commercial Vehicles, renowned for practical, durable and cost efficient adjuncts to any successful business.
About Ion Group
Founded in 1995, Ion Group offers integrated marketing communications programmes. Services encompass: database build and management; inbound customer sales; outbound sales campaigns; CRM solutions; database maintenance/cleanse; fulfilment and response handling. Ion Group has worked with over 30 international companies, both directly and with their marketing, advertising and communications agencies. Clients include Audi Fiat, Harley-Davidson and Gala Leisure. Over the last two years the company’s turnover has more than doubled, with only a 15% increase in staff. This expansion has resulted in Ion Group relocating to larger premises, with the addition of a fulfilment arm in Isleworth to complement the main business in Twickenham.