ITRAFFIC LAUNCH CAMPAIGN FOR WORLD’S LARGEST HOSTING COMPANY
Added: (Mon Jun 16 2003)
Pressbox (Press Release) -
ITRAFFIC LAUNCH CAMPAIGN FOR WORLD’S LARGEST HOSTING COMPANY
NTT/Verio invite you to ‘Be a Master of Your Domain’
London – 12 June 2003 – itraffic London has launched a test campaign in the United Kingdom for NTT/Verio, the world’s largest hosting company.
Handling the creative, media planning, buying and optimisation, itraffic have developed a campaign using a variety of online tactics - including search engine marketing, competitor URL targeting and e-mail marketing. A wide variety of online advertising creative is also involved, including HTML search enabled banners, pop-unders and skyscrapers.
Targeting those interested in purchasing a domain name and hosting solutions, the campaign message is ‘Be a Master of your Domain’. The user can type in his or her choice of domain name within the ad unit to see if it is available and be suggested alternatives if it is already taken. Promotions will include prizes such as UEFA tickets to Motorola mobile phone giveaways.
Alain Portmann, Media Director at itraffic commented: "This project is an excellent opportunity for itraffic to assist NTT/Verio in formulating a business plan for the UK market, based on quantifiable learnings and solid return on investment figures."
Gregg Heil, eCommerce Manager Europe for NTT/Verio said: “We are really excited about working with itraffic. We feel very confident that itraffic London will achieve great results for NTT/Verio and help us to attain our objectives of driving new customers to NTT/Verio’s web hosting, domain name registration and web mail products.”
About itraffic, an AGENCY.COM Company:
itraffic, a subsidiary of AGENCY.COM Ltd., is a premier interactive marketing and advertising agency that believes in holding itself accountable to making a measurable difference to every client’s business. They specialise in helping clients enhance brands, generate revenue and acquire, retain and manage customer relationships through customised interactive marketing solutions. itraffic is one of the largest agencies in the world in terms of interactive media under its management. The agency consistently ranks as one of the top interactive agencies by leading industry publications such as NewMediaAge, MEDIA Magazine, AdWeek and Campaign. itraffic works with clients such as British Airways, Freeserve, Heineken, Cable & Wireless, Irish Tourist Board, Lucky Magazine, MemberWorks, The Sporting News, Wells Fargo and Bookspan (A Bertelsmann AG/AOL Time Warner Partnership). The company has offices in New York City, Chicago, Dallas, London and San Francisco. Visit itraffic online at www.itraffic.com.
For further information, please contact:
Marianne Stefanowicz
Marketing Coordinator
itraffic
82 Charing Cross Road
London WC2H 0QB
T: 020 7964 8218
E: mstefanowicz@itraffic.com