How Creative Business Literature Design Can Make A Difference When Promoting Your Brand
Added: (Sun Dec 18 2005)
Pressbox (Press Release) -
As little as one in four firms are happy with the wording and presentation of the business communications they receive from colleagues and suppliers, according to a new report.
The report also shows that two thirds of literature received by businesses is deemed unimportant and uninteresting, highlighting the problem of poor presentation among business to business communications.
The survey goes on to underline the importance of printed material, with businesses ranking it the third most important contribution to creating new sales after telephone and website contact.
The report suggested that over reliance on computer spellcheckers, standard PC design templates and office clip art “design dabblers” are just some of the causes of poor business literature.
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