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How Can A Business To Business Web Site, Business To Business Marketing Web Site, Improve Business?
Added: (Tue Jan 24 2006)
Business to business web site users form the strongest opinion on a business web site design within the first 20th of a second, according to a new study.
Researchers at Carleton University in Canada showed glimpses of a range of business web sites to volunteers. Their scores for each company web site tallied closely with scores made after a more detailed look.
A response known as 'cognitive bias' compels people to stick to their first impressions because they want to feel they are right.
The results are significant for web based businesses, says the research team, because the user's initial impression of the business web site design can determine whether they stay on the web site.
A Lead researcher said that headlines and text content is not influential in the first 50 milliseconds; the impression is more holistic.
"That first impression is a physiological response simply telling the person whether they feel good or bad about what they see. However, that is likely to colour the person's opinion of what comes after when they are able also to discern the information presented."
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