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Harte-Hanks appoints d2m direct marketing as a CI Technology Database List Manager in Germany
Added: (Thu Jan 26 2006)
d2m has been appointed by Harte-Hanks (NYSE:HHS) to manage in Germany the marketing of its market intelligence list of more than 500,000 European business contacts. Harte-Hanks is highly recognized for its CI Technology Database (CITDB), which offers unparalled depth of information on European IT [information technology] decision makers based on multiple installed IT hardware and software criteria across 20 European countries.
d2m also will cover the list marketing of the Pan-European Management Database which offers contacts in a range of 10 non-technical job functions, also in business locations.
Represented in the Harte-Hanks CITDB are mail, telephone and – more recently – e-mail contacts (in the CITDB’s e-t@rget intelligence component). Harte-Hanks CITDB is a unique, permission-based resource, generated and verified regularly by telephone surveys in the technology area. The option to select from more than 200 technology and demographic criteria provides new possibilities to select niche target groups for direct marketing contact.
Didier Andrieu, managing director of market intelligence, Europe, for Harte-Hanks in Sèvres, France, who manages the European portion of the CI Technology Database, as well as the Pan-European Management Database, said, "d2m has an excellent reputation in the German market, and as the German technology sector is among the strongest in the world, we wanted a partner who has the breadth and resources to assist German-based divisions and companies with their tech and business-to-business marketing outreach to all of Europe."
Stephan Merz, managing director from d2m, commented on the opportunities presented through this list offering in Germany: "This database is an indispensable source for IT data in Europe and is used successfully by many important players in this market for new customer acquisition through mail, telephone or e-mail. In addition, Harte-Hanks offers a list of telephone-verified corporate decision makers distinct from IT, which enables more efficient contact of managers across Europe to a much wider group of users."
According to a customer's need, the data can be used on a lease basis as a mailing file, or multiple uses as a marketing file.
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For More Information:
Stephan Merz, Managing Director
d2m direct marketing merz
phone: +49(0)741-1756918
mail: info@d-2m.de
web: www.d-2m.de
Judith Niederschelp, Sales Director Europe
Harte-Hanks Market Intelligence Europe
phone: +33(0)1-46236432
web: www.europe.hartehanksmi.com
About d2m
d2m direct marketing offers direct marketing-solutions for new customer acquisition and retention with a focus on outsourcing of customized international and national Data lists (mail or email) as well as the management of addresses as a list manager in business-to-business and business-to-consumer markets. D2M is a member of the List4Europe Network, a cooperation of independent brokers, list managers and international direct marketing consultants in The UK, France, Italy and Germany.
About Harte-Hanks
Harte-Hanks, Inc., San Antonio, USA (NYSE:HHS), is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers.
To update the CI Technology Database, Harte-Hanks conducts more than 7,000 in-depth telephone interviews within Europe per month with IT decision makers, within the largest sites across Europe with significant IT expenditures. It measures the contact change within an organization so that Harte-Hanks CITDB license holders and marketers ensure that their contacts within leading IT-buying sites are accurate and current. d2m is a reseller of the Harte-Hanks CITDB in Germany. The European headquarters for the Harte-Hanks CI Technology Database are located in Sèvres, France.