First Podcast Advertisement Model Created. Startup Providing Direction and Advertising Solutions
Added: (Tue Mar 14 2006)
Pressbox (Press Release) -
(Charleston, SC) – Voice Over company SurfNoise launches PocketSpots (www.pocketspots.com), mini audio commercial campaigns targeted at mobile devices (Ipods, cellular phones, etc). Podcast ad Placement Company BlastPodcast stated: “We were thrilled to be approached by PocketSpots who were the first audio ad production facility who really seemed to "get" the difference between the audience experience in Podcasting compared to Radio. PocketSpots has moved very quickly to produce multi-part, non-invasive and extremely clever Ad campaigns for our Content Partners and we're especially pleased with the added work they've done with www.charitynavigator.org with regard to PSA ads for podcasting."
PocketSpots (www.pocketspots.com) offers free audio production for the Non-Profit organization Charity Navigator and their approved charities to all Podcasters and Podcast networks (www.surfnoise.com/charity.htm).
As Podcasters experimented by adding 30 and 60 second commercials to podcasts, it became clear that traditional TV and radio commercials would not work. The model created for PocketSpots is much different. The general commercial length is 4, 6 and 10 seconds. Compact, stand-alone ads feature building campaigns with a call to action. The intrigue and “tease” factor are amplified by the brief nature of these new marketing tools. Imagine traditional radio and television ads condensed, shorter and non-invasive. PocketSpots range in price from 100 to 900 dollars.
- END -