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Falk eSolutions uses Quova GeoPoint to provide City Geo-Targeting for its Clients
Added: (Thu Sep 20 2001)
FALK eSOLUTIONS USES QUOVA GEOPOINT TO PROVIDE CITY GEO-TARGETING FOR ITS CLIENTS
Locally targeted ads yield higher click through rates and increased CPMs
AMSTERDAM, The Netherlands (September 19, 2001) – Quova, Inc., a leading provider of Internet intelligence services to e-businesses, today announced that Falk eSolutions AG, the leading German provider of adserving technology, has selected Quova’s GeoPoint service to enhance its online ad network. GeoPoint has been seamlessly integrated into Falk’s pioneering adserving technology, AdSolution, allowing the company to offer locally targeted advertisements to its client base. Due to this new capability, Falk clients have already seen a substantial increase in revenues and CPMs.
Quova’s GeoPoint service enables Web sites to identify in real-time the geographic location of its visitors—with resolution levels from country down to city. GeoPoint is completely privacy-compliant, as it does not use cookies, profiles, registration data, or click-stream data to identify or track individuals.
“Our advertising clients are convinced of the efficiency of regional targeting on the Internet,” said Thomas Falk, CEO of Falk eSolutions. “They have already seen a significant increase in their click-through rates, due to Quova GeoPoint.”
Jens Kunath, managing director of Orange Media Hamburg, said, “Now that Falk’s AdSolution lets us serve online campaigns targeted at a specific city or country, our clients are seeing a much better ROI for their advertising investment.”
“It is no secret that the online advertising industry is going through a rather difficult time. Ad serving companies need innovative technologies to make campaigns more effective, and local ad targeting does just this,” said Mark van der Linden, European sales director of Quova Europe. “The fact that Orange Media’s regionally targeted online campaigns have been such a huge success clearly demonstrates the value of geo-targeted advertising.”
About Quova
Founded in January 2000, Quova, Inc. provides Internet infrastructure intelligence services to online businesses. Quova's first service, GeoPoint, provides the geographic location of Web site visitors in real-time, enabling businesses to manage digital rights, target content, detect fraud, conduct site analysis and foster regulatory compliance. With over 40 industry-leading customers such as Amazon.com, CNET Networks, Randstad and AdLINK, Quova is the geolocation market leader. A privately owned company with investments from VeriSign, SOFTBANK Venture Capital, IDG Ventures, Nexus Group, and Fidelity Ventures, Quova's European headquarters are located in Amsterdam, The Netherlands, with main headquarters located in Redwood City, California. The company can be reached by phone at +31 20 8884530, by email at info-eu@quova.com, and on the Web at http://www.quova.com/.
About Falk eSolutions AG
Falk eSolutions AG is a young ascending software company focused on developing Adserver Technology. Falk´s Adsolution is an innovative Banner-Management-System which offers sophisticated targeting and inventory management tools, which provide valuable information about the user. The ASP solution guarantees that clients needn’t to deal with any hard- or software problems and provides them unlimited access to the web based interface.
Founded in 1998, the company employs a staff of more than 40 employees and is head-quartered in Moers, Germany. Excellent customer service and pioneer ideas, such as SMS Marketing opportunities within an Adserver made it possible to acquire notable customers in a short time and is used by prestigious agencies, ad networks and online businesses. Additional sales offices opened in Munich and Vienna, Austria in December 2000.
International expansion is currently in the planning phase. Falk has become one of the most highly regarded Adserver on the German market, helping advertisers and publishers to lower operating costs and to improve profits. For more information please visit the website
http://www.falkag.de.