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Developware Celebrates Two-Year Anniversary

Added: (Wed Aug 18 2004)

Louisville, KY -- Developware, Inc. recently celebrated its two-year anniversary. Developware markets CurrentTrack(TM), a web-based traffic, budget, and accountability management system for advertising agencies.

CurrentTrack(TM) gives small to medium-sized agencies the ability to manage workflow in ways that have only previously been available to larger agencies. Since July 2003, Developware has experienced a 200% growth rate signing contracts with agencies from Upland, CA to an Ogilvy & Mather affiliate in Mozambique, Africa.

"All of the investors in Developware are pleased and excited with the market's acceptance of CurrentTrack," said Developware President Rick Schardein.

"Advertising agencies are fast moving targets...all fighting to find better and cheaper ways of delivering for their clients. Once we get an agency principal to stop long enough to evaluate our system -- before running out the door to his or her next new business pitch -- they 'get it' pretty quickly."

CurrentTrack's user base is steadily increasing. The futures of both CurrentTrack and Developware are promising.

"I think the economy is working in our favor as agencies streamline their operations and gear up for new business," says Schardein.

"Many are even using CurrentTrack as a unique selling proposition to their potential clients. And, the fact that agencies are in a growth mode today has led to an organic growth for us as they continue to add new employees on a weekly basis."

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For information, please contact:

April McCormick, Sales Director
Developware, Inc.
1.877.280.2392
502.561.2446
april@developware.com o developware.com

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