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DSA DataWizard™- Privacy Compliant Direct Marketing Database
Added: (Wed Mar 15 2006)
Manaccom releases DSA DataWizard™-
Privacy compliant direct marketing database!
Australia based software publisher, Manaccom, today released DSA DataWizard™- a privacy compliant direct marketing database.
DSA DataWizard™ is a database of names, addresses and telephone numbers for direct marketing purposes. The impressive databases contain 7 million Australian residential and 740, 000 Australian business records. These records are checked against the Australian Direct Marketing Association’s (ADMA) “Do Not Contact” service every month ensuring the data is accurate and privacy compliant. “More than 8 out of 10 companies in Australia use direct marketing and many use databases that are unreliable, out-of-date, and contain a lot of data that is simply wrong. DSA Data Wizard is a new solution to the old dilemma of returned mail”, said James Mackay, Manaccom’s director of Publishing.
DSA DataWizard™ provides the user with a unique segmentation tool for targeting the best suitable audience by location, business type and demographic characteristics like income, family orientation and socio economic status.
Unlike most list brokers DSA DataWizard™ lets the customer store the downloaded data and use it multiple times- with no set up fee. Mackay further commented that, “One of DSA DataWizard™’s main benefits is you pay for what you get, so if you identify a bad record you get two records in return.” Manaccom is certain DSA DataWizard™ will add to its already impressive range of bestselling titles and will become a much wanted tool in the direct marketing industry.
DSA DataWizard™ features and benefits:
• Privacy compliant direct marketing database: Contains 7 million residential and 740 000 business records. Data is not collected from a phonebook and all records are checked against ADMA’s “Do Not Contact” service, monthly.
• Updated monthly for greater accuracy: In addition to data being checked against ADMA’s “Do Not Contact” service, data pooling partners notify when their records change and all users are expected to report bad records (receive rebate records in return). Changed records are de-activated and not available until next upgrade.
• Customisable search to target your audience: The system segments the market on two dimensions; socio economic status and family orientation.
• Own the data- no rental fee: The data can be used multiple times.
• You pay for what you get: Credit rebates are given for identifying bad records.
• First upgrade for free: Customers that purchase DSA DataWizard™ before July 2006 receive the July upgrade for free. This upgrade will contain 1, 1 million business records, which is approximately the number of businesses operating in Australia.
How to buy:
Three versions of DSA DataWizard™ are available by contacting Manaccom:
• Gold- choice between 3,000,000 residential or 1,500,000 business records, $29,995;
• Silver- choice between 600,000 residential or 300,000 business records, $8995;
• Bronze- choice between 50,000 residential or 25,000 business records, $995.
A Retail version of DSA DataWizard™ is also available from major retailers for $99.95 and provides 3 data solutions:
• Your choice of 2,500 Australian Business records; or
• Your choice of 5,000 Australian Residential records; or
• Your choice of 1,250 Australian Business records and 2,500 Australian Residential records from the databases.
Ends
For further information contact:
James Mackay, Director of Publishing - 07 3331 5977, jamesm@manac.com.au
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Data Solutions
DSA DataWizard™ is developed by Data Solutions (www.dsadata.com.au). Data Solutions was founded in October 2005 by David Webb after 15 years in the data industry.