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Cityspace Announces Marketing Shake Up
Added: (Wed Aug 18 2004)
Leading urban digital networks provider expands marketing to meet brand challenges
London, 18th August 2004 – Cityspace, the UK’s leading urban digital networks provider, today announces a significant expansion of its marketing division to reflect a new strategic drive and brand positioning to support the accelerated speed of the company’s growth.
Six months after joining Cityspace, Nick O’Connor, previously Head of Trade Marketing at ITV Digital, has been promoted to take up the new position of marketing director. Anna von Speyr has been hired as marketing executive following two years at Viacom Outdoor.
Having recently appointed a PR consultant, the new marketing team is now in place to drive the brand profile for the digital communications services under the Cityspace banner.
“Cityspace is an exciting business, but a challenging brand to position definitively,” explains Nick O’Connor.
“Known primarily among local authorities and the public for our i+ Point touch screen information kiosks, the introduction of StreetNet outdoor wireless broadband presents an interesting branding issue.
“StreetNet provides a wholly complementary service to i+ Points; outdoor wireless broadband providing wide area ‘hotzones’ which ultimately creates a complete urban digital solution for councils and users. Positioning this to current and new public sector audiences requires considered communication and wholly separate branding.”
The official StreetNet launch took place earlier this month in Bristol, to great media acclaim. Nick and his team are now reviewing the i+Point brand to make the kiosks stand out on the street and appear more attractive to consumers. The new design is scheduled to be unveiled this autumn; all new kiosks will carry the new livery and over 300 i+Points will be re-branded across the country over the following 12 months.
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