Chapter 11 PR Crisis Management via the Corporate Web Site
Added: (Sat Aug 11 2001)
Pressbox (Press Release) -
(How Chapter 11 communications can be aided by efficient web usability techniques leading to effective PR crisis management)
August 13, 2001 -- Companies contemplating the benefits of a Chapter 11 bankruptcy reorganization can be aided in their online PR crisis management communications by making good use of their corporate web sites.
That's the advice in the current issue of the web usability management journal for senior corporate executives, LeFile.Com ( http://lefile.com).
A bankruptcy filing undermines the confidence of groups whose trust the corporation needs to stay afloat, writes PR professional Marc Jampole in LeFile.com. Jampole is president of Jampole Communications, Inc., Pittsburgh, Pennsylvania.
The corporate web site is an ideal vehicle for addressing concerns of employees, vendors, customers and investors at the time of a Chapter 11 filing, he says in the web usability journal.
The web usability article addresses the four steps of Chapter 11 online PR communications, from the point the company enters financial difficulty, through the filing and reorganization steps to the final point, restoring confidence in the company as it continues to operate.
More details are available at http://lefile.com/articles/speciall-report/crisis-ch11.htm.
LeFile.com is the web usability journal for senior corporate executives responsible for PR, investor relations and other aspects of the corporation.