Previous
Business Networking Events are a must for marketing your business and generating leads
Added: (Mon May 12 2008)
Whether you’re a small business owner, entrepreneur or sales professional, you’ll understand and agree that the concept of meeting new contacts and getting connected with new people is a key activity in growing your client base. Marketing and promoting your products and services through radio, magazine, newspaper advertising and direct marketing and are effective ways of selling and generating brand awareness, but there’s other inexpensive ways you can meet potential clients and customers without having to spend so much on advertising.
Business networking events are no doubt one of the most effective ways for you to increase new contacts and grow your list of prospects and business relationships. It’s the ideal environment for you to establish brand awareness and tell someone you’ve never met before about what you do, face-to-face. Now that’s got to be easier then setting up appointments through cold-calling!
Ensure you have plenty of business cards to exchange with people and don’t be afraid to walk up to someone and introduce yourself. That’s the point of attending business networking events. If you don’t go up to someone and start a conversation you’ll end up in a corner with a pocket full of your own business cards as opposed to other people’s business cards.
Sandra Lie, founder of Infusion Networking Nights is an active organizer of business networking events and understands just how powerful and effective business networking events are. Her events are run bi-monthly (every second month) and was established to foster relationship building amongst Asian and Australian business people and groups.
“My approach is to run events that are informal and non-intimidating for the guests. We add value to them by also inviting special guest speakers whom we believe will inspire or educate our attendees. I’m especially excited about our next speaker Mike O’Hagan who is the Founder and Sole Owner of MiniMovers. He’ll talk about Practical Strategies to Grow and Systemise your business and inspire us all with his success story of how his $200 investment and Ute has led him to growing a business that turns over $30 million a year. Certainly an excellent night of networking opportunities and business-inspiring presentations is going to be experienced.” Sandra Lie, INFUSION NETWORKING EVENTS
We all know how to network. We do it in our daily life for social purposes. Business networking is really no different and attending regular business networking events should be part of your business growth strategy. Ensure you come equipped with business cards and a 2 minute pitch about your business. Networking can be a lot of fun is social and doesn’t cost a fortune depending on which event you attend.
So why not start with a local business networking event like Infusion if you’re in Sydney. Entry is only $15 when you RSVP online by Wednesday 4th June or $20 at the door and their next event is Thursday 5th June, 2008 at Mint Bar, 62 Bridge St, Sydney. More details on their website – www.infusion.org.au