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Breville web site launched by The Raft
Added: (Fri Oct 15 2004)
www.breville.co.uk launched by The Raft
Strategic marketing agency The Raft has launched a new consumer web site for leading brand Breville. The site www.breville.co.uk underlines Breville’s strength at the forefront of style and innovation and is visually integrated with the new packaging design and style.
The Flash based site encompasses a comprehensive XML-based Content Management System which allows the Breville marketing team to update virtually all areas of the site.
Interactive product sections allow consumers to visually explore the product range, view features and download instruction booklets. Complementary products within an individual range are automatically displayed to enhance up-sell opportunities.
Visitors have the option to look at price banded gift ideas and can click to buy products to be taken to online stockists of Breville products.
Sticky elements of the site include an online promotion to win a Wine Cooler, along with Breville Inspirations, an area with original content including recipes, healthy living and entertaining tips and ideas.
Sue Sharp, Marketing Director states
“ The team at the Raft has delivered an excellent solution to our online requirements. The stylish new Breville site complements our marketing strategy, enhancing the modern reputation of the brand whilst delivering genuine return on investment via links to our stockists”
The site is promoted on all packaging and a PR campaign including links with celebrity chef Antony Worrall Thompson.
Phil Storton, Managing Director of The Raft states,
“ Breville is a household brand synonymous with innovative products and The Raft is delighted to be working as digital marketing partner. The Breville site has already delivered considerable consumer data capture for market research and future permission based marketing opportunities”
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Editors Notes:
IMAGES
Available upon request:
1.) Breville Screenshots
2.) Phil Storton – MD The Raft
About The Raft
The Raft is a strategic marketing agency based in Wilmslow, Cheshire. Working with clients including British Energy, Intervoice, Old Git Wine, MAS Medical and Zeus Capital. The Raft offers a range of marketing services - specialising in digital marketing, design, print and display solutions. The Raft is headed up by ex BDH\TBWA employees Phil Storton and Shaun Keefe.
http://www.theraft.co.uk to find out more.
For more Press Information please contact:
Al Fox
PR for The Raft
01904 623318
al@alfox.co.uk
Phil Storton
Managing Director for The Raft
01625 547 901
phil.storton@theraft.co.uk