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Australia Is New Target for mUrgent Corp. E-Marketing
Added: (Fri Oct 15 2004)
Santa Ana, CA – June 23, 2004 – mUrgent Corporation (http://www.murgent.com) is aggressively expanding its global footprint, opening offices in Brisbane, Australia, under the name mUrgent Australasia, according to Boris Bugarski, president and CEO. Senior management consultant Wayne Drinkwater has been named President of the Pacific Rim operation, which will serve Australia and south east Asia.
“The Australian market is modest in comparison with the U.S. market, but is renowned for its high uptake of technology based solutions,” says Bugarski. “We will initially focus on the east coast, but plan to move into Singapore and Malaysia by 3rd Quarter.”
mUrgent introduced EMPACT, the first e-marketing automation software to combine email and wireless messaging, in Australia this spring and found that businesses were receptive to the product.
Drinkwater is currently working with mUrgent’s high visibility resellers, including Ingram Micro, to establish widespread distribution of EMPACT in Australia. He is also developing a field sales force to pursue targeted geographic regions and vertical market segments including professional service providers, financial and insurance businesses. The EMPACT tool itself will be used to deliver mUrgent services to these markets, and a substantial referral program for mUrgent clients will stimulate additional business.
“Since 2000, the number of small to medium-sized businesses in Australia using email and SMS messaging to increase the frequency and quality of customer contact has increased exponentially. Our EMPACT software package will enable any Australian company to customize and personalize its wireless communications campaigns quickly and cost-efficiently,” says Bugarski.
Drinkwater has studied the Australian e-marketing industry carefully and says there are a number of quality services available, but that they are normally integrated parts of expensive, customized web site tools.
mUrgent Australasia is also currently finalizing plans for an Undergraduate Intern Program. University students will be contacted through faculty and career advisors and be offered work-study credit for helping market the EMPACT software product. Drinkwater himself holds a Bachelor’s Degree in Educational Psychology and two post graduate diplomas in teaching and organizational change.
About mUrgent
mUrgent, an e-marketing authority, delivers EMPACT, a proven, easy-to-use e-marketing solution businesses can rely on to automate more frequent, personalized communication to your customers for a higher return on your marketing investment. For more information, visit http://www.murgent.com.