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Warwickshire law firm licenses celebrity hotel in Brighton
Added: (Fri Aug 15 2008)
A Warwickshire law firm has added the final ingredients to a celebrity brasserie and boutique hotel in Brighton.
Wright Hassall, of Leamington Spa, has licensed myhotel Brighton – an 80-guestroom complex in the South Coast town – which houses Zilli Brasserie, a joint venture between Italian television star Aldo Zilli and myhotels founder Andy Thrasyvoulou.
The hotel, described by Andy as a place where ‘Freddy Mercury might have met the Maharishi’, has four floors, two event spaces, a bar, a small eatery – Zilli Café – and the main restaurant.
Andrew Potts, head of licensing at the 200-strong firm, said the combination of a quality hotel and restaurant has proved to be a successful model.
“myhotel Brighton has one of the most original concepts for a hotel style which I have seen and licensed. It has a lot of personality and it has been a very interesting project for Wright Hassall to be involved with,” Andrew said.
“There is an increasing trend in the hospitality sector that top quality hotels incorporate top quality restaurants into their buildings.
“Zilli Brasserie fulfils that role for myhotel Brighton and the two go together very well. They share vibrancy and the ambience has already won it many fans.”
The Jubilee Street development was designed by New York-based expert Karim Rashid. He balanced state-of-the-art technology with the principles of feng shui to give the guestroom its unique aesthetic.
myhotel Brighton then worked with Aldo to add the 240-cover Zilli Brasserie and 60-cover Zilli café, which both take advantage of their location to specialise in seafood dishes.
Chris Williams, General Manager of myhotel Brighton, said: “This has been a thrilling project to be a part of. Our aim was to create a unique atmosphere through the design and service.
“The partnership with Aldo Zilli has been exciting too – we have an internationally acclaimed chef creating fresh food not only for our guests but for the public also.
“Business has gone very well so far and we are greatly appreciative to people like Andrew who have helped us achieve our goal.”
Visit www.myhotels.co.uk for more details.
Ends
Picture available on request: Andrew Potts, of Wright Hassall, with Chris Williams of myhotel Brighton
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