Raptor Strategies Refines Jury Research and Messaging

Added: (Mon Jan 11 2010)

Pressbox (Press Release) - WASHINGTON, Jan. 11 – Americans’ increasingly short attention spans demand trial presentations that are simple, direct, consistent…and structured around battle-tested messages that actually resonate. The story you tell your jury must be simple and concise. That’s why Raptor mobilizes an impressive group of language and messaging experts to help you prepare for trial.
We engage in a full and detailed communications and messaging audit of your entire case. We remove the lawyers, AND their personalities, so we can assess the case on its merits…and on the specific words and phrases used by both sides.
The deliverables you can expect from a Raptor jury engagement aggressively differentiate us from the competition:
* A detailed analysis and specific recommendations for the most compelling way to present your case; derived from a unique approach that provides both qualitative and quantitative metrics.
* A messaging hierarchy, prioritizing the most effective themes in your case; what to focus on and when, and precisely what language you will need to employ while doing it.
* A messaging hierarchy that identifies Opposing Counsel’s most effective arguments, as well as the linguistic and strategic tools for decisively combating them.
* An accounting of unanticipated jury perceptions, as well as the strategy for either supporting or debunking them, depending on their impact on the case.
* A comprehensive assessment of the efficacy of trial exhibits, your witnesses and theirs; who’s credible, who’s compelling, who’s inspirational… and just as important, who isn’t.
* The precise language – the specific words and phrases that jurors use when discussing the case... and that you will want to adopt when making your case.
Raptor Strategies, whose tagline is “New Times Demand New Strategies,” is a full service public relations, public affairs, grassroots and marketing research firm out of Washington D.C.

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Contact: Buckley Carlson
Raptor Strategies
(202) 833 – 1166
bcarlson@raptorstrategies.com
http://www.raptorstrategies.com