Leading Chinese law firm contributes chapter to Promotion and Media Advertising publication

Added: (Fri Jul 17 2009)

Pressbox (Press Release) - BEIJING ¨C While leading red circle law firm Lehman, Lee & Xu is no stranger to providing counsel to multinational corporations and high net worth individuals, the firm is also known for its role in contributing and authoring of legal publications. ¡°Chinese law is still firmly in a developing phase. We feel that our practical experience enables us to play a role in the development of Chinese law from a research perspective¡±, stated Ed Lehman, Managing Director of the firm.

A central focus of the firm is its media and advertising law practice. ¡°We are the exclusive China member for the Global Advertising Lawyers Alliance¡±, relays Lehman ¡°this puts is in a unique position to both cooperate with other firms in the advertising field internationally and also to contribute the global body of knowledge on media law generally¡±.

One aspect of this has been the firm¡¯s contribution to the Promotional Media and Advertising Association¡¯s publication on new developments in promotional and advertising law throughout the globe. ¡°China has seen some interesting developments lately with the focus of promotions shifting toward both general fairness and public safety¡±.

Much of the firm¡¯s contribution to the guide springs from experience. ¡°We have had a number of clients recently who have dealt with many of the issues raised in the chapter. This has given us a unique perspective to comment on developments in this field¡±, states Lehman.

Traditionally sales promotions were covered by general laws but in the past number of years both the central government and provincial/municipal governments have published specific laws in the arena. ¡°As China continues to develop economically specific laws are needed to ensure that consumers are treated fairly¡± says Lehman, a long time China resident and currently the longest serving (and only foreign) of any Managing Director of a law firm in China.

Other contributors to the guide include Thomson Playford Cutlers, Studio Legale Associato and Reed Smith. ¡°It is truly an honor to work with Reed Smith. They have a wide reach globally. They are in China also and focus on outbound work while we focus on inbound work. This provides a good synergy¡±, states Lehman.