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buy.at launches new management area
Added: (Thu Feb 15 2007)
buy.at launches new management area
• Faster, customisable and comparable business intelligence for affiliate marketers
buy.at, the UK’s largest independent affiliate network, is launching a new management area to provide high quality management information to its affiliate, agency and merchant partners. Architected to be flexible and extensible it offers customisable reports enabling partners to analyse and compare channels more easily. The data is visually represented which shows trends and highlights opportunities for growth.
The new management interface incorporates feedback from buy.at’s partners, includes intuitive navigation and contextual help, and meets accessibility and usability guidelines. Partners can add or remove fields from reports which can be saved, printed and downloaded in a range of formats. Sub accounts can be created with customised levels of access and permissions - ideal for large affiliates who have many staff working on an affiliate programme - and web services are integrated so that key account information can be accessed directly from the desktop.
Kevin Cornils, CEO of buy.at explains, ‘We are committed to producing the best infrastructure for affiliate marketing and have combined feedback from our partners with best practice and innovative technology to produce our new management area. In an increasingly competitive marketplace, only those networks that continue to add value through technology and service and relationships will succeed – and this campaign management tool helps us to lengthen our lead in providing the best technology platform in the UK. This will differentiate our programmes and support our affiliates and merchants in identifying successes and opportunities for growth while enabling further growth for our business.’
Rich Way, Affiliate Manager at Quantum Media, an agency partner of buy.at, adds, ‘The new buy.at interface is refreshingly easy to use and straightforward. While the old interface was one of the best in the market, the new version is a definite improvement. It has simplified daily reporting for the management of our campaigns at Quantum and provides flexibility so rarely seen with affiliate networks.’
Darren Loud, Merchandising Manager at Greasypalm comments, ‘buy.at has produced a platform to support the growth of affiliate marketing, both for clients and affiliates. We can track the effectiveness of each technique and the new graphs make it obvious where extra focus should be applied. buy.at's understand of our needs as an affiliate is second-to-none and because of this buy.at is our fastest-growing network partner and will no doubt continue to be as we move into 2007 and beyond.’
The launch of the new management area follows the £7.3 million investment from Esprit Capital Partners in 2006 and the appointment of Bruce McLaren as Chairman and Kevin Cornils as CEO. Clients and affiliates will be migrated onto the new platform today.
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About buy.at
Established in 2002, buy.at is the UK’s largest independent affiliate marketing network. buy.at drives online sales growth for 200 of the biggest brands across all sectors through its leading network of 6,000 good quality affiliates, supported by industry leading commercial and technical innovations. A pioneer of the open network, buy.at encourages merchants (advertisers) and affiliates (publishers) to communicate directly, to ensure the success of affiliate programmes. Clients include AA, Butlins, Carphone Warehouse, Capital One, Egg, John Lewis, Lloyds TSB, M&S, Powergen, RAC, Sky, T-Mobile and Virgin.
buy.at has experienced 250% growth in turnover year-on-year since 2004. In March 2006, buy.at secured its future growth following a £7.3 million investment from Esprit Capital Partners. Bruce McLaren, renowned for leading Advertising.com as International CEO to a successful sale to AOL Time Warner, was appointed Chairman. Former match.com MD Kevin Cornils was recruited as CEO.
www.buy.at
For further information please contact:
Joanna Burton
PR and marketing
T: 020 7299 8380
Anna Barry
Marketing Executive
T: 0191 222 9720