Zeitbyte’s Source-to-Stream Internet Video Service Puts the Power to Build Audiences and Reach Custo
Added: (Mon Jul 31 2006)
Pressbox (Press Release) -
New York, N.Y. -- Combining a filmmaker's eye for composition with the latest technological know-how, newcomer Zeitbyte produces and hosts high-quality video streams in easily distributed files downloadable to various devices, including handhelds, at affordable prices.
Zeitbyte gives small- and medium-size firms the power to build audiences, partnerships, and brand awareness as well as to promote their products and services through video without having to give away their content to the benefit of the big networks and cable companies.
Zeitbyte’s one-stop Internet video service cuts through all the complexities—such as determining stream rates and creating ipod player files, podcasts, rss feeds, or viral video—to determine what video solution will best achieve each client’s goals, such as promoting a new record album. Zeitbyte then captures and encodes clients’ video to deliver the highest visual and audio quality possible, while maintaining file sizes for optimal download and best user experience.
“Zeitbyte consistently delivers the highest possible quality video files on very tight turnarounds for Cornerstone Promotion,” says John Staub, head of Internet Marketing for the professional entertainment services firm. Zeitbyte encodes, hosts and streams video for Cornerstone’s clients, such as rapper Ice Cube, and links it to sites that cater to that subject matter, i.e. rap music. “We are promoting the clients by getting views and eyeballs we wouldn’t ordinarily get, especially at this price,” Staub said. When Cornerstone uploaded its high-quality video produced by Zeitbyte onto Myspace.com, it drew over a 1 million views.
Founded in 2005 by a filmmaker and two veteran techies, Zeitbyte focuses on the business-to-business space for music and film promotion and marketing firms. Zeitbyte has served more than 1,000,000 streams to date for a growing list of clients that include firms seeking to put video presentations of their products on the Internet and those looking to optimize their site’s performance and video delivery.
“There are a lot free Internet venues out there, but firms can’t control the quality, context and placement of their content and that can reflect poorly on them. Also, their goal should be to build their own audiences so they can monetize the traffic rather than let the likes of Rupert Murdoch do it,” says Zeitbyte co-founder Kevin Brail, whose more than 10 years of media Website and IT experience include senior roles at Conde Nast’s epicurious.com, Smartmoney.com and Reuters.
“Zeitbyte understands that each video requires detailed attention to custom settings,” says VP of Video Production Ed Schindler, who brings technical and artistic precision honed over 13 years of directing and producing film and television to Zeitbyte. “All our videos are individually encoded, not fed into a ‘one size fits all’ encoding batch process. Our clients take their video work seriously and Zeitbyte matches their intensity and focus. The result is a video presentation of incomparable clarity and quality, without the fuzziness and jerky movement that has been long associated with Internet video,” he adds.
For hosting and streaming, Zeitbyte uses two of the world's largest on-demand Content Delivery Networks (CDN), ensuring that videos are always available on demand and delivered to end users as quickly as possible wherever they are in the world. Zeitbyte provides clients with 100 percent uptime Service Level Agreements (SLAs).
In addition, Zeitbyte gathers the hosting and streaming data for clients and generates detailed, daily reports viewable on its Website as well as prints monthly statistics. “A great advantage over traditional media is that the effectiveness of a digital media strategy can be measured with precision in a timely fashion,” says Brail. “Answers to such questions as ‘who is requesting my content?’ ‘when are viewers accessing it?’ and ‘how did they find it?’ help shape a successful and ongoing Web strategy.”
About Zeitbyte: Zeitbyte offers a full-service solution for Internet video and audio from source to stream. Zeitbyte produces high-quality video streams in easily distributed files, which are downloadable to handheld devices, at affordable prices. Zeitbyte provides clients with 100 percent Service Level Agreements and detailed tracking reports. Since its founding in 2005, Zeitbyte has served nearly 135,000 streams for a growing number of clients.
For more information, visit http://www.zeitbyte.com.