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VIDEO STREAMING TECH FIRM OPENS UK OFFICE
Added: (Wed May 02 2001)
For Immediate Release
Contact:
paul@eyewonderuk.com
VIDEO STREAMING TECH FIRM EYEWONDER OPENS UK OFFICE
Online Ad Usage Surges 200 Percent in British Market
(Atlanta, GA.; May 1, 2001) – EyeWonder, Inc., creator of instant streaming video technologies for Internet and wireless devices, today announced the opening of its sales and marketing office in London, England.
The launch of the UK office marks a further milestone in the growth of the company.
“We are pleased with EyeWonder’s expansion into the UK market, which supports such a vigorous online advertising industry,” says John Vincent, CEO of EyeWonder, Inc. According to a survey by the UK’s Internet Advertising Bureau, the use of online advertising in the Great Britain has grown more than 200 percent during the year 2000. British advertisers spent the equivalent of $221.7 million U.S. last year, an increase from $73 million U.S. in 1999.
Despite the rise in usage, high-speed Internet connections in the UK remain extremely rare. Video and audio online banner ads can take several minutes to download on a low-speed, narrow-band connection. “The British online ad industry needs an instant streaming technology that can deliver over the narrow bandwidth in the UK marketplace,” states Vincent.
EyeWonder’s efficient EYERIS codec (coder/decoder) enables Internet users to experience streaming video and audio within banner ads without the need for user-initiated media players. As Vincent explains, “The streaming content begins playsing immediately as the web page loads.”
The UK expansion coincides with a surge of EyeWonder activity in the U.S. The company has recently partnered with CNN, Real Media, 24/7 Media, Winstar Interactive and a number of advertising channels to provide the benefits of its instant streaming technologies to the widest possible audience.
The company’s representatives in London can be contacted at its offices at
Suite 173, Airport House, Croydon, Surrey CR0 OXZ , UK
Tel: +44 (0) 870 321 9613
mail: info@eyewonderuk.com
EyeWonder Inc. develops instant streaming video technologies for Internet and wireless devices without the need for media players. The company’s solutions include EyeMedia for advertising, EyeMail video e-mail, as well as content and learning integration. All solutions utilise the company’s proprietary, java-based video compression technology to provide high-quality video and audio to over 90 percent of Internet audiences. The company enables advertising, e-commerce, education and content Web sites to provide high-quality video and audio to 90 percent of Internet audiences. Unlike traditional media players, the company’s Java-based compression technology delivers video and audio in the form of an applet sent directly to the browser that plays automatically, with no initiation by the user. The company is headquartered in Atlanta, Georgia, U.S.A. Please Visit www.eyewonderuk.com for more information.
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