Understanding New Zealand
Added: (Mon Sep 26 2005)
Pressbox (Press Release) -
Understanding New Zealand
By 2011 25% of New Zealand's key international markets, representing about 617,000 visitors, are countries where English is not the first language. However the majority of businesses in the tourism industry don't offer anything other than an English version of their promotional material.
This presents many visitors with a barrier to understanding what New Zealand has to offer.
www.fourcorners.co.nz is breaking this barrier by offering every tourism business the opportunity to promote their business in five languages. This is the first time New Zealand businesses have been able to have their product descriptions translated on a New Zealand portal.
By allowing visitors to research, in their own language, what New Zealand tourism businesses are offering means visitors will have more confidence in purchasing a New Zealand holiday.
Focusing on the key markets of China, Japan, Korea and Germany www.fourcorners.co.nz is matching the profile of New Zealand's medium term forecasts. The addition of modern Spanish also recognises this as one of the world's most prolific languages.
Fourcorners provides a comprehensive destination site to create the necessary background information which allows operators to concentrate on their product information.
"This ensures we add depth to the information and value for money for tourism operators. There is no point them wasting money translating generic destination information" explains Brian Westwood, General Manager of Tourism Innovations.
www.fourcorner.co.nz went live at the beginning of 2005 and is already attracting 40,000 user sessions per month. Also hosting a free New Zealand Events calendar and a comprehensive spring school holiday guide, Fourcorners is providing strong domestic appeal and recognises the domestic market as core to many New Zealand tourism businesses as well as the need to capture international visitors.