Travelprice - Your Internet Travel Agency

Added: (Tue Dec 19 2000)

Pressbox (Press Release) - SILVERSMITH TAKES OFF WITH TRAVELPRICE.COM

Manchester-based full service marketing agency, Silversmith Limited, is preparing for take off with Travelprice.com, the pan-European on-line travel agent.

Silversmith has been appointed to handle a marketing budget of £1.1m for through the line activity of Travelprice.com (UK), which was established in Paris in 1995.

After a two-way competitive pitch against two other Manchester agencies Silversmith will implement its cross discipline campaign, which aims to raise awareness of the brand, both on and off-line, and drive traffic to the site (www.travelprice.com).

Commenting on the appointment, Joint Managing Director of Silversmith, Elsa Smith, said: “We’re absolutely thrilled about this win. Silversmith has only been around for 18 months and we are already landing accounts worth over one million pounds.

“We were determined to devise a campaign that addressed the business objectives of Travelprice.com. We have done that and are putting in place activities that will raise the brand profile and get more people visiting the site. Everyone at Silversmith is completely buzzing about this!”

Travelprice.com’s General Manager (UK), Chris Juden, commented: “Travelprice’s USP is that we are a full on-line travel agent instead of just a late booking service. We provide a full range of services including a facility for business users as well as the more adventurous traveller.

“Silversmith understood this and presented a well thought out through-the-line campaign that targeted the right people with the right messages. They proved that they could not only implement the big attention-grabbing stunts but also the sustained activity that will help Travelprice.com reach its objectives throughout the year. I am really looking forward to working with the team.”

The PR and advertising campaign will commence in January with a full site launch taking place in early Spring.

-Ends-