To be Boomerous is to Not Pass the Baton

Added: (Tue May 19 2009)

Pressbox (Press Release) - (FORT WAYNE, IN. — May 20, 2009) Boomerous.com has launched a compelling new Web site for millions of baby boomers around the world. The question everyone may be asking: why Boomerous.com? “Conventional wisdom says reaching or passing mid-life means we [women and men over the age of 43] should slow down and coast out the remainder of our lives,” said R. Trent Thompson, president and Chief Boomerous Officer of Boomerous.com. “That’s complete and utter bulls@#t! We have a lot of life yet to live. We’re not ready to pass the baton!” As evidenced by the experts and analysts who continue to say boomers (born between 1946 and 1964) have tremendous knowledge and invaluable expertise to offer employers, organizations and worthy causes. According to an article recently published in Strategy+Business, “50-plus: A Market That Marketers Still Miss,” boomers are responsible for more than 40% of retail spending in the U.S. and western Europe. Thompson said, “Not only are we [the baby boomer community] a powerful influence, with 20 to 30 years of good health ahead, we will continue living, traveling, buying, and causing our lives for years to come.”

As you may have already surmised from the continuously updated content offered on Boomerous.com, its mission is squarely focused on living life to the fullest – celebrating each and every day. “Being Boomerous is a state-of-mind, an attitude – one that says boomers will stay engaged and be a powerful force in life,” said Thompson. “It is our mission to provide millions of boomers around the world with an online resource offering meaningful and relevant content they can rely upon for knowledge, community, and insightful inspiration to quench the never-ending thirst to revive or cause their lives,” said Thompson.

There are more than 78 million baby boomers in the U.S. Alone. “In addition to our U.S. boomer community, we have visitors coming to Boomerous.com everyday from around the world — Belize, Germany, Australia, Canada, India, Taiwan, China, Bahamas, and the United Kingdom,“ said Thompson. And to converse with those fellow boomers around the world, visitors can create a free online member account. “Members can start new or Join existing conversations, enabling the worldwide boomer community to share inspirational stories, discuss heart-felt opinions on key social or political issues, and exchange ideas, solutions to problems and recommendations of products and services,” said Thompson.

So, what does “Boomerous” mean and what’s with the backwards ‘r’ in the logo? “To be Boomerous means to rebel against this conventional wisdom. It means never conceding to live life to the fullest. It means to be in control of your destiny. To be Boomerous means to celebrate each day and embrace life head on with vigor and often reinventing it—or perhaps refining its purpose to make it even better than before—as you boldly move forward to the next stage of your life. To be Boomerous means to start a new business, embark on a new adventure, or begin an encore career. It means to give back through volunteerism, to mentor someone, to cause your life, to revive educational pursuits, or to master a new skill. It means refusing to accept the status quo,” said Thompson.

What do boomers say to conventional wisdom? Thompson said, “To be Boomerous is to say to hell with conventional wisdom and passionately live life your way – to the fullest!”

To join the Boomerous community or learn first-hand what it means to be Boomerous, visit http://www.boomerous.com.

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