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The future is bright for International Search
Added: (Thu Oct 22 2009)
New figures suggest that international markets are coming out of the recession quicker than the US and the UK and marketers would be wise to consider the opportunities these markets offer, is the latest advice from international search agency WebCertain.
Although Google’s overall profits have increased, it is the international markets which have contributed the most to this; the US is showing signs of recovery, but international markets grew 5.5 times quicker than the US in the last quarter. The UK is improving but is currently still in negative growth.
Unfortunately Google doesn’t provide more specific data on which markets are leading this international push, however it is likely to be in those countries which have exited the recession already, and of course where Google has the majority of market share such as France, Germany and Australia. Despite the internet growing rapidly in China and Russia, Google’s growth is less likely to come from them due to the success of local search engines Baidu and Yandex.
Andy Atkins-Krüger, WebCertain’s Managing Director says, “Google’s international success is likely to be coming from markets where internet penetration is still growing quickly, and where they face little competition from local search engines. These markets offer huge potential to online marketers, as there is much less competition for both paid and natural rankings and marketers can achieve a high return on investment.
“Whilst the UK and US are recovering, they are still way behind other countries and targeting these markets could be the most effective way for organisations to achieve growth and come out of the recession fighting.”
About WebCertain
WebCertain is the one stop shop for all international search marketing needs.
Operating from just one location, WebCertain’s team of native speakers from around the globe works together to create bespoke multilingual online campaigns for its clients.
Combining local cultural and linguistic knowledge with search marketing expertise leads to accurate, effective, relevant campaigns which are guaranteed to improve online performance.
Clients have the opportunity to pick a one-off service from our à la carte menu such as directory submissions, keyword research, page edits, international hosting and press release distribution or they can opt for the full service option to receive an account managed, comprehensive search marketing service.
From SEO to PPC, Social Media to Usability, Online PR to Web Development, WebCertain offers the full range of online services. In addition to its online services, WebCertain’s translation arm, WebCertain Translates, provides professional translations and localisations for both on- and offline projects.
WebCertain also hosts the International Search Summit, a one-day event in London focusing on multilingual and international search