Previous
Tamar designs new site for Bennetts
Added: (Wed Sep 06 2006)
5 September, 2006
Tamar designs new site for Bennetts
· New bike insurance quote engine
· SEO campaign
Bennetts, the UK’s number one for motorcycle insurance, has hired Tamar to redesign its website and manage its SEO. The new site at www.Bennetts.co.uk has a simple home page in order to move customers through to a new quote engine as well as a wealth of information for enthusiasts. Ecommerce agency Tamar was appointed following a three-way pitch and will be retained to maintain the site and optimise it for all the major search engines.
The star attraction of the revamped website is a new 24 hour Quote Engine, which aims to speed up quote times by as much as 50%. As well as getting a quick insurance quote, customers can also select extras including legal expenses cover, breakdown cover and personal accident insurance.
The new site offers motorcycle, moped and scooter insurance from Bennetts and is designed to reflect the brand’s values. It features an interactive section called ‘Pit Stop’, with picture galleries, message boards and downloads as well as an ‘In the Blood’ section which focuses on biking enthusiasts, offering details of owners clubs and riders clubs including the British Motorcycling Federation (BMF), Europe’s largest rider group.
The look and feel of the site has been streamlined and there is a wealth of babes, games, competitions and biking news updates. There is also a specialist motorcycle route planner, downloads such as screensavers, and other resources for bike owners including links to training schools. Bennetts sponsors the Bennetts British Superbike Championship and there are links to www.britishsuperbike.com as well as all the latest pictures from each round available to download straight to your desktop. It also features corporate information, and extensive details of the insurance products offered.
Kal Samra, Bennetts Managing Director explains, ‘We are constantly looking at new ways to improve our products so that our customers benefit from lower prices and better service. The new site offers an excellent consumer experience and a quick insurance quote as well as providing much more content for bike lovers.’
Neil McCarthy, Commercial Director of Tamar adds, ‘Bennett’s was the first company to offer online bike insurance quotes and now it is innovating again with a streamlined site design and a search engine marketing campaign that will ensure it is on the first page of Google, MSN and Yahoo! when people search for bike insurance.’
- ends -
About Tamar
Founded in 1995, Tamar, www.Tamar.com, is a leading interactive media agency with experience of building and maintaining websites across all industry sectors from FMCG to the public sector.
Tamar’s experienced team of developers, technical architects and strategists offers a full service from launching an online presence to search engine optimisation, brand creation, email marketing and traffic generation.
Headquartered in London, Tamar’s retained clients range from Direct Line, Churchill and Dreams to Endsleigh and RAC.
For further information please contact:
Joanna Burton
PR Manager
Tamar
E: Joanna.Burton@Tamar.com
T: 020 8995 7878
Neil McCarthy
Commercial Director
Tamar
E: Neil.McCarthy@Tamar.com
T: 020 8996 8708
M: 07957 165 121