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StudentUK Teams Up With Potentzia To Create New On-Line Market Place
Added: (Tue Jun 05 2001)
StudentUK.com, the UK’s most popular student website, has created SUKshopping, a brand new shopping area on the site providing students with easy access to the best bargains that the web has to offer. SUKshopping is being hosted in partnership with ebusiness agency Potentzia, and deals with over 70 retail partners have been negotiated to provide products for the site, ranging from the online presences of established high-street names like Tesco and Thomas Cook, to dot.com outlets like ChocExpress and Big Boys’ Toys.
Commenting on the construction of the new shopping area, Jonathan Lord, Managing Director of Potentzia, said: “The site we’ve built for StudentUK uses the latest technology and tracking systems, allowing us to build a robust and secure shopping portal that students will find very simple to use. Although we have designed the front-end specifically for StudentUK and its visitors, the back-end is a technically advanced system that could be easily replicated for any traffic-rich site.”
All partners have been specially selected with the student in mind, incorporating a comprehensive mix of clothes, music, travel, Hi-Tech goods, gizmos, and last minute gifts, as well as the ubiquitous booze.
“By partnering with Potentzia to build SUKshopping, we’re confident we’ve teamed up with the best in the business, and have created one of the most comprehensive and advanced shopping portals out there,” said Charles Linney, Managing Director of StudentUK. “We’ve managed to cover off pretty much everything a student could want - whatever they’re looking for, it can be found on SUKshopping. And it all comes ready researched and recommended by the Potentzia and SUK teams, so they’ll be able to buy quality products safely and securely from names they can trust.”
The shopping area is being constantly updated too, so the top ten CDs and DVDs are always available. And as this is a shopping area for students, everything is offered at the best possible prices. Saving money and not having to get out of bed to shop? What more could a student ask for!
Notes to editors:
Potentzia Limited
Potentzia is a new ebusiness agency that specialises in providing shopping solutions for traffic-rich sites looking to monetise their user base. The company was founded in January 2001 by Jonathan Lord. Until December 2000, Jonathan was the Director at Saatchi & Saatchi in charge of the Hewlett-Packard account across Europe, the Middle East and Africa. The Technical Director is Jon Hobbs-Smith, formerly with the leading independent ebusiness agency Uovo.
For further information about Potentzia, please contact Jonathan Lord on 07909 976 119 or email jonathan@potentzia.com.
StudentUK
StudentUK is a central hub for information and entertainment and an interactive forum for students across the country. It is the only student site officially backed and partnered by UCAS, the body handling student admissions to all UK universities and colleges.
The site was recently named one of the Top Ten sites in the UK by advertising bible 'Campaign' magazine and is the only student site to be officially audited by the Audit Bureau of Circulation (ABC) amongst its 40 or so competitors.
For further information please about StudentUK, please contact Nicholas Hobbs or Angela Walker at Praxis PR on 020 7 749 5911 or email nick@praxispr.co.uk or angela@praxispr.co.uk.