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Sell Now Author Introduces eComXpo Marketers to Conversion Design
Added: (Mon Apr 03 2006)
Miami, Fla. (April 4, 2006) – More than 7,000 advertisers, publishers and search marketers are gathering online this week with a common purpose: to discover how to increase conversions. Sell Now co-author Pedro Sostre is giving them something novel to talk about at the eComXpo, which opens April 4th at 8 a.m. CST.
Based on his upcoming book, Sell Now: How Conversion Design Turns Online Traffic Into Online Sales, Sostre’s presentation offers keys to maximizing e-commerce without spending more money on advertising. Sostre is introducing trade show attendees to a revolutionary concept dubbed Conversion Design. His presentation paints a picture of a world where web design meets business objectives. It’s a more profitable world, and one with measurable results.
“You may have read books on usability and Experience Design, but this book cuts to the chase: conversions,” said Sostre, Creative Director of Sostre & Associates, a web design, consulting and development firm in Miami, Fla. “Sell Now shares secrets I’ve learned while helping companies like Motorola, BMW Motorcycles and Reebok design for results.”
Sell Now takes you on a journey through critical web design issues with in-depth case studies featuring some of the biggest names on the Net, like Yahoo, Omniture and E-LOAN. Readers will receive the benefit of millions of dollars of research collected over the past decade of Internet marketing and design, discover time-tested design tactics from the brick-and-mortar world that translate in-store marketing wisdom to online ventures, and save time and money as they develop design and copywriting strategies that close the sale.
“Advertising is vital, but advertising without results can be deadly,” said distinguished technology journalist Jennifer LeClaire, co-author of Sell Now. “Sell Now offers no-nonsense advice that readers can digest, implement and measure. It’s time to get to the bottom line of web design. It’s time to turn online traffic into online sales.”
Sostre & Associates has five complimentary eComXpo University passes valued at $149.95 available for those who pre-order Sell Now. Sell Now will be available in stores in Fall 2006.