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Search Engine Optimisation (SEO) Made Simple at Low-Cost Training Workshop
Added: (Wed Jun 18 2008)
Search Marketing Services Ltd[1] (http://www.searchmarketingservices.co.uk), the Wiltshire based web marketing consultancy and training specialist is announcing its new course – ‘Really Simple SEO’ now running regularly at the PACT Training Centre[2] in the market town of Pewsey near Swindon. Bourne from the company’s vast experience optimising websites the course focuses on making a complex subject so simple that anyone can learn how it’s done.
The ‘Really Simple SEO’ course covers the main topics such as submitting to search engines, adding keywords and writing Meta tags, but using very simple to understand language and techniques that anybody can understand. Search Marketing Services Director David Howlett[3] explains: “The problem is search engine optimisation is presented as a complex subject only techies can undertake, when in fact it is essentially very simple and with the right training ordinary business people can do it just as well as the specialists”.
“During the workshop I show people a set of simple steps and techniques that have been proven time and again to bring results. They can then take this knowledge and skill away and apply it to their own websites.”
The course content includes: developing a search engine friendly website, researching and adding keywords, using free online tools, using Google AdWords to help SEO, developing an xml sitemap, learning from competitor’s websites, link building, online PR, hands-on practical session (afternoon only) and an informative Q&A session.
Online entrepreneur Ken Harbour[4] of Poshmums.com says: “The ‘Really Simple SEO System’ David has developed is so simple to learn and yet amazingly effective. I’ve applied it to one of my websites and the sales from SEO have increase substantially, saving me a fortune on pay per click.”
The next workshop is planned for Friday 18 July. They will then run ongoing monthly with all dates and information available at www.davidhowlett.co.uk where you can also reserve your place.
Prices start from just £25 for the morning session and just £60 to include the hands-on afternoon session where delegates can apply the techniques learnt in the morning to their own website.
-Ends-
Notes to editors:
Date of issue: 17 June 2008
For press information contact David Howlett directly on
01985 846 046 / 07887 524 023 mail@davidhowlett.co.uk
1. Search Marketing Services Ltd is a search engine optimisation and pay per click management company based in Wiltshire. As well as offering search marketing management services they also run training courses, in conjunction with Business Link, Rural Enterprise Gateway and Tourism Skills Network, to help businesses gain more from search marketing. They are part of the Google Agency Network and also featured in a Google case study (http://www.davidhowlett.co.uk/training/search-marketing-services-adwords-case-study.pdf).
2. Pewsey Area Community Trust Ltd (PACT) hosts a state of the art internet training room from their Centre in the middle of Pewsey. The Centre has 15 internet training computers and wifi access for those with laptops. There is free parking nearby and a mainline train station. http://www.thepactcentre.org.uk
3. David Howlett has spend the past 10 years working in the internet industry. In that time he has worked for Business Link as an E-Business Adviser, for the Rural Enterprise Gateway as trainer in web skills for rural business people and as a free-lance web consultant; before setting up Search Marketing Services Ltd. Learn more at: http://www.davidhowlett.co.uk/about/index.htm
4. Ken Harbour and his wife run a number of internet businesses through their company Taras Choice Ltd. Their website www.poshmums.com has benefitted from Ken learning the Really Simple SEO system and applying it. The site now benefits from first page listing for many of their main industry keywords and sales from the search engines have increased considerably.