Revolutionary Online-VTA™ Solution Aiding e-Business Strategies Launches in the UK

Added: (Tue Jun 05 2001)

Pressbox (Press Release) - London, May 31st 2001 – audientia, Europe’s leading specialist in Real-time Online-Visitors Traffic Analysis solutions, announced today the launch of its UK operation, continuing the company’s worldwide expansion. With offices in Heathrow, Middlesex, audientia’s Online-VTA solution assists businesses to add value to their Customer Relationship Management Services (CRM) and expand into the Professional Services sector.

audientia’s innovative new approach to website “tagging” technology establishes new ground for UK companies and channel business partners to effectively measure and assess their Online-Visitors’ behaviour whilst maintaining visitor anonymity. audientia’s On-line WEBandSTATS service not only delivers a comprehensive portfolio of traffic analysis tools, but in addition:

· On-demand concurrent departmental reporting facilities
· Three Click customised reports comprising trend charts, indicators and overviews all delivered in real-time
· Information on how and where a web-user entered and exited the website including links, search engine and key word information
· Real-time monitoring of effectiveness of online advertising and promotional campaigns

audientia’s qualitative approach to web site traffic analysis seeks to resolve the challenges faced by online business decision-makers when evaluating the overall effectiveness of their e-commerce strategy. For example in the retail environment companies are constantly monitoring their customers use of the store facilities and layout. Now with audientia's WEBandSTATS service this can be accomplished daily at a fraction of the cost.

Following the recent economic downturn, audientia believes that its Online-VTA solution is essential for effective marketing of E-business sites. Increasingly, decision-makers are demanding measurement tools that will enable them to qualify and capitalise on future return on investments.



On today’s launch, Dee Dunkley, UK & North European Sales Manager for audientia comments:

“While e-businesses are keen to exploit the potential of the Internet, the lack of awareness of the available tools and methods is hindering progress. Leading to the common misconception that launching a website equates to a new global customer base. The new version of our product WEBandSTATS 3 has the capacity to report on your virtual Online Visitors Traffic and behavioural patterns comprehensively; helping e-business to operate at a more optimal level”. Dunkley adds; “Our marketing strategy allows e-businesses to utilise our services without having to invest in expensive bespoke software or hardware solutions, supporting flexibility in the funding and strategies behind e-campaigns -
(ENDS)

About audientia:
Specialist in real time solutions for measuring and analysing Internet traffic and behaviour. Audientia develops and markets solutions for calculating and analysing traffic, audience and visitors trends for web sites and on-line services in real time. audientia delivers information,
rather than statistics, through our plug and play solutions.
www.audientia.com

Further Information:

Dee Dunkley
Audientia
Tel: 0208 823 9407
Email: ddunkley@audientia.com