New i:protect Insurance Portal for Web Savvy Buyers
Added: (Fri Mar 26 2010)
Pressbox (Press Release) -
Having established their reputation on the leading price comparison and consumer websites selling low price Mortgage Payment Protection and Lifestyle Protection Insurance, on-line provider iprotectinsurance.co.uk are now looking to do the same with a far wider range of products. They offer formidable value for money due to their internet only model. Using technology to drive down their costs they no longer need an expensive call centre to support sales administration.
Not everyone wants to buy on-line, however more people than ever are very happy to do so if it means saving money. At i:protect they see their future serving this growing customer segment and have sourced over 45 different insurance products that can all be bought on-line. They are now offering these through a web-portal for internet savvy buyers who see telephone sales as a hassle.
Dennis Haggerty, Marketing Manager for i:protect Insurance explained, ”We have identified the frustrations of people seeking an on-line quote, who then find they are dealing with organisations that just use the net to get their number to ring them. That is the very thing that most web users want to avoid. Have you noticed just how many leave false contact details on quotes these days? This is the reason why we assure our customers that we only offer them dedicated on-line products, no lead generation or call backs.”
There is certainly a place for a specialist in their field who can be relied upon to direct people to the products they want. At i:protect they offer a wide selection of insurance products for customers who prefer to make their own mind up when buying on line. They have also included those niche products that do not feature on the heavily advertised websites, yet still provide the value and on-line buying experience sought by their customers.
When asked to say why customers should go to i:protect rather than one of the price comparison sites, their Marketing Manager responded ”For the most popular insurance products the comparison websites are a great place to start, however, most simply don’t offer specialist products such as Income Protection Insurance. Also, they don’t have all of the best deals. For instance, we now offer a link to Aviva Direct motor insurance and they’re not on comparison sites."
The i:protect customer proposition is built around offering to save web buyers time and frustration searching the internet, not just for value but also for the internet only buying experience they are seeking. With this fresh approach i:protect look to attract new customers with their new website dedicated to the needs of the on-line insurance buyer.
They now offer over forty different insurance products, provided by i:protect or through affiliates. Their core product range of Mortgage Payment Protection, Income Protection and Gadget Insurance has now been joined by Motor, Home and Travel Insurance, Pet, Horse, Caravan and a large range of niche products. Cover for Tradesman and a comprehensive range of Businesses Insurance products are also offered. They confirm more are being added driven by customer demand.