New Website Successfully Shows Long Tail Traffic In Action
Added: (Wed Nov 21 2007)
Pressbox (Press Release) -
Most are familar with the marketing concept of the long tail. For those who aren’t, the idea basically is that the “big keyword phrases” out there, even if they were all combined, don’t even come close to the number of obscure queries that are made only once or twice a month. This is where you grab On To The Long Tail of Internet Marketing.
At http://www.opportunitylinker.com we have created a longtail website model that works.
Long Tail Traffic Means MORE Traffic. We have found that longtail keywords reveals not only what our users want that’s already on the website, but it also reveals information they may want that we didn't yet have. This make for sometimes great new content and ideas.
After a while we start realizing that certain words will almost always consistantly drive more traffic to our pages. This varies by niche, but we discovered these by analysizing the web logs for long tail search queries. From there we purposely drop more new keywords into our pages. This has a tremendous impact on incoming traffic from search engines.
Also, if appropriate, you can setup your website so that users can add comments directly to the pages, and also make product reviews. Also forums are good ways to add more content, and get longtail traffic.
The more content you create, the more you will notice those long tail keywords piling up.
Visit http://www.opportunitylinker.com and http://www.linkertinker.com to see some websites successfully using longtail marketing.