Midas Internet Appoints Matt Lea as its Online Marketing Manager
Added: (Tue Dec 05 2000)
Pressbox (Press Release) -
4 December 2000, London, UK
Midas Internet Appoints Matt Lea as its Online Marketing Manager
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Up and coming Midas Internet http://www.midasinternet.com has appointed Matt Lea as its Online Marketing Manager to add to its team of 25 Internet marketing and net PR specialists.
Matt moves from e-commerce consultancy Webstreet and has been appointed by Midas for his specialist analysis, negotiation and planning skills.
He will be leveraging sites for Midas clients optimising benefits through strategic link development and affiliate management.
"Midas appealed to me because its a specialist online marketing agency that has variety of challenging high calibre clients. There are many projects that I will be working on including HR, recruitment, telecoms and relocations services.", said Matt Lea.
Simon Roberts, Commercial Director states, "Midas gives Matt the ability to work in one of the fastest growing hot bed Internet marketing agencies and to work with the cream of talent.
Matt will now be experiencing the Internet marketing and net PR environment working with an dynamic agency that services clients needs. Like the rest of the Midas team he will be adapting and embracing the frequently changing mediums that we accustomed to, pushing our clients online, mirroring their offline activity."
Mark Wilding, Managing Direct at Midas adds, "Matt's addition to the team strengthens Midas ability to service its development internationally and cater for its fast growing blue-chip and e-commerce client base through nurturing its specialist skill base.
He brings positive qualities, experience and knowledge and is an excellent addition to the existing team, slotting in well to an efficient cohesive team.
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Midas Internet was one of the first Internet marketing agencies in the UK. Established in 1997 by Simon Roberts and Mark Wilding, we are one of the original pioneers of Internet marketing in the UK.
We offer a range of marketing services including grassroots promotion, creative solutions, net publicity, online advertising and tracking.
Midas develop the activities above for clients into professional online advertising campaigns and proactive marketing to blue-chip and e-commerce clients.
Midas manage an on-going program of traffic generation for a campaign whether it is web site launch, promotion of services, products or an organisation as a whole. More importantly, Midas are able to effectively track a campaigns performance by utilising software developed in-house.
For the last two years Midas have developed its own in-house proprietary tracking system capable of tracking all site activity and tying advertising results with conversion rates on the site, enabling clients to see measurable return on investment.
The last 3 years has seen the founders build a team of 25 specialists with specific skill sets from a variety marketing, public relations, media and business sectors geared to push high calibre marketing projects.
Clients: Nokia www.nokia.co.uk, VNU's Newmonday www.newmonday.com, Direct Moving www.directmoving.com TechCareers www.techcareers.co.uk, Leaping Salmon www.leapingsalmon.com, Virgin www.virgin.com, Polydor www.polydor.co.uk , Penguin Books www.penguin.com, FreeLearning www.freelearning.co.uk, RNLI www.rnli.org.uk/Home.asp, Mobile Phone Network www.mobilephonenetwork.com, Stock-Alerts www.stock-alerts.com/.
For a more detailed client list more information and to view cases studies visit www.midasinternet.com or alternatively call
0207 388 7654.
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midas internet limited, public relations manager, e:mailto:enquiry@midasinternet.com, t: +44 (0)20 7388 7654 f: +44 (0)20 7388 8765, w: www.midasinternet.com
a: 121 parkway regents park london nw1
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