LIVINGSTONE CEMENTS POSITION AS LEADING CORPORATE FINANCE ADVISER TO THE MARKETING SERVICES SECTOR

Added: (Wed May 02 2001)

Pressbox (Press Release) - Livingstone Guarantee has strengthened its dedicated Marketing Services team by adding to its panel of ‘industry experts’ with the appointment of two seasoned and high profile figures from the telemarketing and marketing strategy sectors.

Steven Jenkins has worked for many years at board level for numerous blue chip brand owners, having begun his career at Mars, which he joined in 1978 after working for T&N. At Mars Steven headed up the brand management of its highly profitable Klix vending operation as well as being responsible for national sales force management. As today, Mars was at the forefront of marketing best practice and Steven had an active role in shaping the then emerging direct marketing activity. He caught the direct marketing bug and left Mars to establish his own agency, SJA Direct in 1985. Twelve years later, he became Vice Chairman of Brann, after SJA was acquired by the Brann Worldwide division of Snyder Communications itself now part of Havas. Steven left Brann in 2000, and as well as a growing number of non-executive appointments, now runs Steven Jenkins Consultants Ltd to continue his passion for advising on direct marketing at a senior level.

Simon Roncoroni has been closely associated with the development of the Call Centre sector since its infancy in the 1970’s. In 1980, he was involved in the formation of the UK’s very first telemarketing agency. After a period as Marketing Director of BT’s Telephone Marketing Services business, which by 1987 had become Europe’s largest service bureau with some 900 employees, he founded the L&R Group in 1989. Known for its ground- breaking work with major corporations wishing to establish Call Centres, L&R became a highly successful consulting business. In 1997, Simon sold the company to SITEL, itself the world’s largest Contact Centre outsourcing company, where he headed their European consulting operations. In 2000, he left SITEL to set up another consultancy, SRC, where he continues to operate at the most senior levels of the Contact Centre sector.

Livingstone Guarantee is the UK’s oldest and largest unquoted mergers and acquisitions boutique specialising in deals with values of between £10 million and £100 million plus. The firm completed 9 deals in the marketing services industry in 2000, 20% of the total number it completed, a trend which has continued in 2001.

‘Marketing services has for many years been a demonstrable strength of Livingstone Guarantee’s business’ said Partner Tim Lyle ‘and we are delighted that two such well-known practitioners wish to be part of our team and work with us to continue developing this important area’.

Livingstone Guarantee has a well established and successful track record of assisting entrepreneurs, private equity investors and major groups, to complete acquisitions, disposals and management buy-outs valued at between £10 million and £100 million plus.

‘Our approach is always to understand those market sectors exhibiting above average growth and to concentrate on them vigorously’ said Partner Marcus Moir. ‘Marketing Services is a great example of this, where hot spots such as targeted relationship marketing and Contact Centres, fuelled by developments in technology, are significantly outstripping the growth of mature above-the-line advertising. With Simon and Steven on board we will be able to offer a broader mix of skills and support for clients both before, during and after transactions in the sector’

For further information, contact:
Marcus Moir, Partner 020 7484 4702
Tim Lyle, Partner 020 7484 4710

Editors’ Note:
Background information on Livingstone Guarantee:

www.livguarantee.co.uk

Livingstone Guarantee is the UK’s largest unquoted mergers and acquisitions boutique specialising in deal values between £10 million and £100 million plus.

The firm has a staff of 34 and is owned and managed by its eight partners. Over the last two years, the firm has advised on the sale or acquisition of over 80 companies with an aggregate deal value of well over £1 billion. Average transaction size is around £20 million.

Livingstone Guarantee has developed an international business, with 50% of its deals having a cross-border element. It is a founder member of Global M&A; one of the world’s most successful M&A networks. The firm’s founder, Barrie Pearson, currently chairs Global M&A.Livingstone Guarantee has strengthened its dedicated Marketing Services team by adding to its panel of ‘industry experts’ with the appointment of two seasoned and high profile figures from the telemarketing and marketing strategy sectors.

Steven Jenkins has worked for many years at board level for numerous blue chip brand owners, having begun his career at Mars, which he joined in 1978 after working for T&N. At Mars Steven headed up the brand management of its highly profitable Klix vending operation as well as being responsible for national sales force management. As today, Mars was at the forefront of marketing best practice and Steven had an active role in shaping the then emerging direct marketing activity. He caught the direct marketing bug and left Mars to establish his own agency, SJA Direct in 1985. Twelve years later, he became Vice Chairman of Brann, after SJA was acquired by the Brann Worldwide division of Snyder Communications itself now part of Havas. Steven left Brann in 2000, and as well as a growing number of non-executive appointments, now runs Steven Jenkins Consultants Ltd to continue his passion for advising on direct marketing at a senior level.

Simon Roncoroni has been closely associated with the development of the Call Centre sector since its infancy in the 1970’s. In 1980, he was involved in the formation of the UK’s very first telemarketing agency. After a period as Marketing Director of BT’s Telephone Marketing Services business, which by 1987 had become Europe’s largest service bureau with some 900 employees, he founded the L&R Group in 1989. Known for its ground- breaking work with major corporations wishing to establish Call Centres, L&R became a highly successful consulting business. In 1997, Simon sold the company to SITEL, itself the world’s largest Contact Centre outsourcing company, where he headed their European consulting operations. In 2000, he left SITEL to set up another consultancy, SRC, where he continues to operate at the most senior levels of the Contact Centre sector.

Livingstone Guarantee is the UK’s oldest and largest unquoted mergers and acquisitions boutique specialising in deals with values of between £10 million and £100 million plus. The firm completed 9 deals in the marketing services industry in 2000, 20% of the total number it completed, a trend which has continued in 2001.

‘Marketing services has for many years been a demonstrable strength of Livingstone Guarantee’s business’ said Partner Tim Lyle ‘and we are delighted that two such well-known practitioners wish to be part of our team and work with us to continue developing this important area’.

Livingstone Guarantee has a well established and successful track record of assisting entrepreneurs, private equity investors and major groups, to complete acquisitions, disposals and management buy-outs valued at between £10 million and £100 million plus.

‘Our approach is always to understand those market sectors exhibiting above average growth and to concentrate on them vigorously’ said Partner Marcus Moir. ‘Marketing Services is a great example of this, where hot spots such as targeted relationship marketing and Contact Centres, fuelled by developments in technology, are significantly outstripping the growth of mature above-the-line advertising. With Simon and Steven on board we will be able to offer a broader mix of skills and support for clients both before, during and after transactions in the sector’

For further information, contact:
Marcus Moir, Partner 020 7484 4702
Tim Lyle, Partner 020 7484 4710

Editors’ Note:
Background information on Livingstone Guarantee:

www.livguarantee.co.uk

Livingstone Guarantee is the UK’s largest unquoted mergers and acquisitions boutique specialising in deal values between £10 million and £100 million plus.

The firm has a staff of 34 and is owned and managed by its eight partners. Over the last two years, the firm has advised on the sale or acquisition of over 80 companies with an aggregate deal value of well over £1 billion. Average transaction size is around £20 million.

Livingstone Guarantee has developed an international business, with 50% of its deals having a cross-border element. It is a founder member of Global M&A; one of the world’s most successful M&A networks. The firm’s founder, Barrie Pearson, currently chairs Global M&A.