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Is Contextual Advertising the New Microsoft Killer?
Added: (Thu Mar 30 2006)
According to a new survey of webmasters at Todays-Internet.com 90% say they have or will integrate some form of contextual advertising into their own
websites or their clients' websites in the next 6 months. The absolute leader in
this market is Google with their Adsense campaign. This program allows Google to have a presence on an ever increasing number of websites Internet-wide. For the competition, this must be a marketing nightmare as Google�s presence continues to expand as the competition struggles to play catch-up to the marketing leader.
According to Jeffrey Dorrian, webmaster and publisher of
http://www.todays-internet.com, �Google's ever expanding market dominance strikes at the heart of all the major players in the contextual advertising field. Their
early presence allowed them to create a critical mass of clients, both on the
advertising and content sides of the equation. The quantity and quality of these
clients gives them such a huge advantage it will be hard to overcome. Why
advertise with a service that has limited numbers of clients specific to your
industry or field? One of the most important factors in getting successful
campaigns is the specificity of the market. The more focused the niche, the more
likely the advertising will be successful in converting a potential client into a
real customer. This is where Google's early and massive coverage of all markets
provides it with an enormous advantage.�
In order to get his clients fluent in the dynamic marketplace of
contextual advertising, Jeffrey Dorrian directs them to his website's free tools
and resources which allow them to plot their own competitive marketing
strategies. This not only makes them more familiar with the process,
but makes them better clients as well. When the level of understanding increases,
the ability to participate in the marketing strategy also increases.