Google Certified Partner Status Increases PPC Credibility

Added: (Thu Jan 26 2012)

Pressbox (Press Release) - More online marketing agencies are focused on acquiring the status of certified Google partner in the field of pay-per-click advertising. This trend is aimed at positive change for the credibility of European PPC agencies.

IMCREDO Ltd. is a newly-established integrated PPC company, which realized the necessity of becoming Google’s Certified Partner from day one. According to the company’s statistics, the credibility of their PPC services rose by 16% since the Google Certified partner badge was posted on IMCREDO’s website.

The PPC credibility is measured by the increased number of new PPC projects with more solid ads budgets than earlier. At the moment IMCREDO runs twice as many pay-per-click campaigns as in the previous year. According to the IMCREDO estimates, the PPC turnover for the past three months totaled in 20% higher revenue, which the specialists connect to becoming a Google AdWords Certified Partner.

Established in the beginning of 2011, IMCREDO has met all the eligibility criteria, the most difficult of which is to acquire the employee’s individual qualification in Google AdWords management. Currently there are five IMCREDO specialists who have successfully passed required qualification tests, which is considered to be the highest density of individually qualified PPC specialists per company in the Eastern European region.

“You cannot be competitive in online marketing unless you obtain a respected search engine’s certification status. It’s great to be backed up by Google’s trust in our expertise. We’re proud of successfully getting this status”, - says the head of IMCREDO Ltd.

About Google Certified Partner program
Google Certified Partner is a widespread program for online marketing specialists in the field of pay-per-click advertising and website analytics. The program covers such Google toolsets as Google AdWords and Google Analytics and acts as a highly recognized approval, which entitles certified partners to use advanced Google support, business coupons and other exclusive services.