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Five Types of Social Networker Prevalent in the UK
Added: (Thu Feb 21 2008)
realbuzz.com unveils findings from national behavioural study by leading psychologist Donna Dawson
London, 21 February 2008: realbuzz.com today reveals results of its study into the habits and behavioural trends of the UK’s social networkers. The research analysed publicly accessible profiles from social networkers in the UK. Five common typologies have been identified including; ‘enthusiasts’, ‘self-confessors’, ‘philosophers’, ‘critics’ and ‘cynical clowns’.
The study was conducted by consumer behavioural psychologist Donna Dawson in partnership with realbuzz.com. The analysis looked at the way UK web users build their social network profiles, their communities and how they portray themselves to others online. It also considered how users word their messages and profile postings to other community members.
The study reveals that ‘self confessors’ over-exaggerate their flaws - in order to come across as more human and loveable. While ‘cynical clowns’ see it as a necessity to comment upon social issues in an outrageous way. These users want to shock others and cover up the limitations they feel within their own lives.
Fiona Gibbins, marketing director, realbuzz.com said “The social networking revolution has been touted as the major online money spinner for the noughties. However, few have looked into the real people using and fuelling the popularity of these networks. Donna has looked behind the flashy facades of social networking sites and identified five distinct user groups – which everyone will be able to relate to.”
Take the realbuzz.com personality test and discover which social networking typology you are. Visit www.realbuzz.com.
-ENDS-
For further information please contact Custard PR on +44(0)20 7494 6595
Rupert Walker
Senior Consultant
rupert@custardpr.com
+44(0)7979 913 665