DeRemate.com, number 1 in Auctions sector

Added: (Tue Nov 21 2000)

Pressbox (Press Release) - With an audience of 7,7%, DeRemate.com is the leader of the Auctions sector in Mexico. With the greatest time spent per user of 12.2 minutes, DeRemate.com has 63.9% of the audience market share in this sector.

Top Auction websites :

14% of Mexican Internet users visited at least once an Auction website in August, and spent an average of 10.6 minutes per user.



Time spent(mn)
Deremate 7.7%
Mercadolibre 20.9
ebay 2.6%

% of users
Deremate 12.2
Mercadolibre 10.5
ebay 3.8


Website Audience Market Share*
Deremate 63.9%
Mercadolibre 20.9%
ebay 6.6%


* Audience market share : time spent by all Internet users in a specific website relative to the total time spent in a sector.

It is critical to understand that auction websites are not considered to be in the same category as e-commerce websites in NetValue’s categorization methodology. E-commerce sites are defined as « online transaction enabled » and, in general this means they have secure connections such as SSL.

In a previous press release NetValue mistakenly indicated that DeRemate.com was the #1 e-commerce site in August. This was an error because DeRemate.com is an auction site and even though their audience reach (7.7%) is higher than Amazon.com’s (7.3%) the two cannot be compared.

**Please source all data to NetValue**

Methodology

A representative Panel is recruited by Gallup Mexico SA. An establishment survey quantifies and profiles the number of Internet users. The survey gathers both Internet related data (e.g. level of Internet penetration, main ISP used, how long the household has been connected etc.), as well as demographic and socio-economic data. Using an identical process for all countries involved, NetValue determines the characteristics of the Internet user population through weekly telephone interviews.

About NetValue

NetValue is the European leader in Internet research, effectively measuring home Internet activity and behaviour online by way of panels. We currently have operations in the UK, France, Germany, Sweden, Spain, US, Mexico, Hong Kong, Singapore, Korea, China and Taiwan.

Our cutting edge technology,NetMeterTM, is unique in the marketplace: it records and tracks ALL applications available on the Internet as it operates at Internet protocol level (and measures not just web usage but also: email, FTP, audio, video etc). NetValue offers the only product able to track Internet user activity in such minute detail, and in real time.

NetValue provides an integrated view of how the Internet is used from a directly observed consumer perspective. Our technology helps clients to determine which business models are most effective for their Internet strategies.

NetValue clients include MVS, MSN, Yahoo!, France Telecom, Excite, Lycos, Freeserve, QXL, Kingfisher, ZDNet, Nationwide, Cadbury, Thomas Cook, Argos, StreetsOnline, Salomon Smith Barney and BNP Paribas.


About DeRemate

DeRemate, www.deremate.com and www.arremate.com in Brazil, is the leading online auction site in Latin America, which allows its users to sell and buy products and services through its technological interactive platform. DeRemate was founded in August 1999, has a staff composed of 200 professionals and presently operates in 9 countries: Argentina, Brazil, Chile, Colombia, Mexico, Peru, Uruguay, United States y Venezuela.

So far DeRemate has received financing for US$ 60 million from strategic and financial investors, including Citigroup Venture Capital, Merrill Lynch, e-Quest, Texas Pacific Group, SLI Investments and Terra Networks. DeRemate is the exclusive channel of online auctions of Terra Networks and T1MSN (Microsoft and Telmex), among others.

DeRemate has more than 1.2 million registered users and is the only online auction site in the region that audits and publishes its audit results. According to the activity report prepared by I/PRO on July of the current year, DeRemate.com registered 5.2 million visitors and 29.5 million requested pages. More than 220,000 transactions have taken place in DeRemate producing gross merchandise sales in excess of US$ 40 million.

Contacts:

Tzuria Capistrán, Communication NetValue
52 40 59 39
tzuria@netvalue.com

Guillermo Cepeda
DeRemate.com
gcepeda@deremate.com