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Advert Across White Cliffs, Looks a Reality!
Added: (Fri Sep 29 2006)
Advert Across White Cliffs, Looks a Reality!
Kent based IT company felt they needed a really big advert to launch their latest product WhosOff.com a free online Staff Holiday Planner. “An attention grabbing 30 Metre high advert across the White Cliffs seemed like a good idea, said Philip Cross Director of WhosOff.com. We imagined all the scaffolding and specialist rope climbers we would need, we even thought of writing to Dover District Council – just so we could get turned down. In the end we just got painting and did it. But don’t panic everyone it’s just a PR stunt, its just an image in our computers, sent out to ten thousand Kent based business on a seaside postcard to advertise a new staff holiday planner. “It might have been quicker to actually paint the real White Cliffs of Dover,” says Philip Cross, at one point we nearly gave up on the idea, after many days of trying we just couldn’t get the right look but I think we pulled it off in the end, it looks real but it’s clearly just a bit of fun in the tradition of seaside postcards.
But who or what is WhosOff.com ? it’s a beautifully simple idea for all businesses to use, and its free; its an Online Staff Holiday Planner. Many of the companies we visit in the normal course of our business have big problems looking after staff holiday, apparently it’s a real nightmare. Knowing who’s off when and how much holiday staff has left is a real problem for all businesses. Our solution is to give the classic easy top follow wall planer presentation to all staff via the internet, yet apply some powerful rules, checking days left and who can not be off with who. Application for holiday is made online over a secure internet connection with all the easy details checked first; that the staff member has enough days holiday left and any other restrictions that my have been set, this is all done before its sent to an approver for final approval. So, some staff will of course experience the other classic ….“the computer says NO”.
The White Cliffs postcard has really captured the imagination with over 50 companies already signed up on day one. The service now has over 1600 users and if you are wondering how can it be free? its like all other internet services, its paid for by the advertising on the site, so its another age old problem solved by the internet for free. Anyone wanting more information should visit www.whosoff.com
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If you would like to arrange an interview or require any further information, please call on Canterbury: 01227 764806 X:drive Computing Ltd